Sept. 13, 2023

Approaching Community Banking Through First Principles

Approaching Community Banking Through First Principles
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For a community bank to connect with today’s clients and the clients of the future, they must be at the forefront of technology.

Darryl Caffee, SVP, Director of Retail Lending at Webster Five found his way into the banking industry through law. His unique perspective and experience have allowed him to take non-traditional approaches to community, business and designing lending solutions. Darryl joins us to share how and why today’s smaller and community banks need to embrace a larger lending mentality to succeed in the marketplace.

Join us as we discuss:

  • Empathy as an innovation driver and how understanding diverse perspectives is a key to growth
  • The importance of embracing a culture of adaptability and evolution
  • Leveraging data to make informed decisions and retain customer-centricity
WEBVTT

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You are listening to Leaders in Lending
from Upstart, a podcast dedicated to helping

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consumer lenders grow their programs and improve
their product offerings. Each week, here,

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decision makers in the finance industry offer
insights into the future of the lending

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industry, best practices around digital transformation, and more. Let's get into the

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show. Welcome to Leaders in Lending. I'm your host, Jeff Keltner.

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This week's episode features my conversation with
Daryl Kaffey, SVP of Retail at Webster

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five. I think it's really interesting
conversation. We delve into his different approach

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to management, coming from a JD
background versus a more traditional finance or business

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background, how he thinks that leads
him to approach things differently. We talked

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about what he calls a shift to
a larger lender mentality within the context of

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a smaller bank, how you can
execute that strategy both at a people and

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a technology level, and what that
really means to think and act like a

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larger lender, maybe one a little
bit more resource We talked a lot about

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how you make smart decisions, how
you think about balancing expertise and history and

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knowledge internally with data and insight that
might be coming from data and build the

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infrastructure to enable sound databased decisions.
He's got a fun story for the best

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career advice. So this was a
really fun conversation. I hope you enjoy

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it as much as I did.
This is my conversation with Daryl Caffey.

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Daryl, welcome to the podcast,
and thanks for making the time to join

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us today. Yeah, thank you, Jeff, really appreciate the invite.

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Looking forward to it. Yeah.
I like to start all my interviews off

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with the kind of question about like, talk to me about the your history

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and how you got to wear your
acts. I feel like everybody has their

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own winding paths, usually not a
straight line to the banking industry and then

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in the lending space. So talk
to me a little bit about how you

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got here. Yeah, sure thing. Well, you know, it's funny.

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I graduated law school in twenty twelve, which at the time was in

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the midst of a recession. So
I remember getting out of school looking for

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law jobs, and what was so
tough was at that time most of the

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law jobs out there were no longer
for people waiting for bar results. They

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wanted people who had already passed the
bare so I had a whole time landing

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an internship, got a few offers, but nothing that was really that attractive,

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and I ended up spreading out my
job search, so I started looking

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at the medical profession, the banking
profession, really industries that at that time

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are doing fairly well. So I
figured I kind of dipped my toe in

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both. Oddly enough, I got
two job offers, probably a week or

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two after I really started looking outside
of just the legal space, one in

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insurance sales and the other one at
a slightly discounted salary to get into a

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post closing at a bank that specialized
in mortgages. So I weighed the two

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options, and I'm thinking, you
know, I see some of the insurance

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sales guys, and a lot of
them that are really happy and excited.

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There's a lot of them that looked
pretty sad. I looked at the bankers,

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and I kind of decided that it
was probably a better choice up front

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to get into banking, especially because
I thought there were more legal opportunities down

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the road. And that's where I
started. You know, I got that

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opportunity as a post closer and the
mortgage business, and I was happy to

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get my start there. That's fascinating. I love the description of looking at

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the people. I remember my dad
said he was choosing business schools and he

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looked at an East Coast school and
everybody's in like coast suits and ties.

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Looked at the West Coast school,
every reason shorts and polos, and went

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that one looks good. I like
doing. Those people look happy over there.

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We're gonna do that. Yeah,
Well, you know what's funny about

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that. As I navigated my career, I started getting doing a little bit

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of legal work, doing a little
bit of banking work, and which you

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really start to notice is at a
higher level the bankers didn't have a lot

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of fun. A lot of the
attorneys man the older they get, and

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as they kind of navigated those early
years in the profession, I saw the

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look on those phaces too, And
that's why I'm still in banking. You

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could say I always look at one
of these things, right, I talked

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to people. I won't comment on
legal or banking professions specifically, but Kassa,

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would you want your kids to do
what you do? You ask a

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doctor, he asked a lawyer,
you ask a banker, and the people

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who say no, you go,
that's probably a that's a pretty sure sign

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that it's not a great spot to
be the people. Yeah, I love

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for my kids to do this.
You Okay, it's probably pretty good.

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They're pretty happy. They liked the
life they got surprising where people got a

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good wind and look at it.
You know, I wouldn't want my kids

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to go into what I'm doing.
Oh, I mean, these deals have

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all changed. It's not like they
made necessarily decisions, but they turned out

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different. How do you mean the
JD path in is really interesting that maybe

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the more typical path into banking is
the NBA Finance accounting degree kind of area.

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How do you think you approach the
space differently coming from a you know

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the background of having a law degree
and a legal kind of mind and approach

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versus what you see for a more
traditional like you know, MBA's in the

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banking space. Yeah, that's a
really good question. You know what's interesting

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is, you know, I'll focus
on just my own background for a moment

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here. Having a j D has
given me perspective of really all all sides,

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all angles, you know, So
a lot of times when I'm faced

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with an issue, I have a
pretty easy view of both the pros and

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cons of either side of the argument. So when you get into like a

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loan level discussion, whether it's an
underwriter debating something over an issue with a

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loan officer, I tend to immediately
have that other person's perspective in mind.

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And I found that for not only
decision making, but for staff development and

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training purposes. It's really been useful
for me to just understand both the perspective

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against someone's opinion, the perspective for
someone's opinion, and then ultimately try to

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make a decision that makes the most
sense for both parties. From my experience

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in banking, and to your point, a lot of people who have the

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MORGE over that NBA background, they
tend to probably make really sound business decisions

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in a vacuum. And I say
that obviously no slide on anyone with the

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NBA, but the mentality tends to
be this is the right business decision.

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We're doing this, and we're doing
this right now, and sometimes that has

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a detrimental impact on staff, on
decision making and perspective. So I personally

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thought that I had a different approach, an approach that sometimes still frustrates people.

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Right because the last thing someone wants
to hear when they bring an issue

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to me is the other side of
the argument. But ultimately, I really

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like how it's helps me kind of
make decisions and kind of guide my path

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I like that. That's really interesting. I do think this. You know,

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one of the underappreciated skills is the
ability to really see the perspective of

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the others. So so many of
us are wose are listening with the intent

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to respond with versus listening with the
intent to understand. So you're kind of

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just already gone. I hear what
you're saying, but all I'm doing is

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calculating, like how do I I
commence to You're wrong? You should think

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what I think in my head is
supposed to going. Let me really understand

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where you're coming from, really get
the full you know, by you know,

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for a minute, buy and mentally
that argument and see and then like

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understandable. Bit. It's a it's
a really interesting comment. I think it's

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a it's an underappreciated skill I think
in the business world. Yeah, I

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couldn't agree more. Now. One
of the things we talked about when you

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and I chatted earlier was this kind
of like you described it as being in

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a smaller bank but shifting to a
larger lender mentality, and I thought it

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was a really interesting phase. I
wrote it down in my note. So

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tell me what does it mean to
you to shift to a larger lender mentality,

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bigger lender. I think it's what
you actually said, But you know,

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what does that What do you mean
when you think that or say that.

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Yeah, it's a really good or
at least interesting topic. When you

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look at how banking is usually done
across community banks, it's usually the same.

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You know, a heavy instas song
commercial lending. Sumer lending typically gets

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a little less infrastructure, less technology
investments. Into a point when you really

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want to compete at a larger scale, you can't afford to do that.

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So when you look at some of
the bigger players, you know, the

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quick ends of the world, those
different types of organizations, the reality is

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their technology is built so strong,
it's built internal and they can easily pivot.

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So for a community bank, if
you want to really attract the client

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of the future, which sadly is
really the client of today now, you

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have to be at the forefront of
technology that also bleeds to recruiting. You

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know, if you want to bring
on new loan o virginators, especially from

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either millennial generation of gen Z,
their perspective is going to be, hey,

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we've got to leave with technology and
service and let that kind of carry

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the way too long. I think
a lot of community banks have sat down,

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looked at their balance sheet, realize
that the majority of their client basis

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some of the older generations, and
then just focused on them because the reality

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is, if I look at the
deposit of the bank, I bet they

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hold the majority of them. But
when you've got to start to think through

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is well, how do I get
to those future deposits, those future relationships,

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Especially as our business becomes so transactional, you really have to have the

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technolog oology and the ability to pivot
that you oftentimes see with large institutions that

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may have a whole staff dedicated to
technology. Not when I think of large

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banks, the ability to pivot is
not the first phrase that comes to us,

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at least for a large five.
Maybe some the large fintet lender is

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the more the quickens of the rockets, but most banks, I don't think

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it would be how do you think
about building the ability to do. That

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means that a technical infrastructure is that
a team approach is at a management style,

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this kind of ability to iterate,
to change, to adapt to changing

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circumstances. Where do you think that
comes from? And how does one go

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about building that capacity within an organization? Yeah, you know, I think

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it's almost a layered approach. Always
starts with the people, you know,

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don't. I'm a big believer that
no matter what you're trying to do,

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the biggest variable that leads to either
success or any kind of unpredictable outcome tends

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to be the individuals working on it. So at a high level in any

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organization, the mindset has to be
we want to see this business line grow.

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We want to leverage the most or
the best or whatever intertwine mixed between

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a technology possible. And that's usually
the foundation, Right, we actually want

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to do this, and we want
to do this this way. We want

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to be innovative. I think a
lot of people check off that box because

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innovation is such a buzzword now that
everyone kind of thinks. With that,

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the next step becomes, all right, let's actually get the technology, at

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least try to get the technology that
allows for that innovation that's usually when most

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people get hit with reality for the
first time. So I mentioned those big

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banks ability to pivot. The reality
is they just have the ability to fund

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the opportunity should they arise, right, and when you look at a smaller

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organization, that really becomes that first
chile. Of course we want to innovate.

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Well, what happens when we see
what the bottom line of innovation looks

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like? Can we actually do it? So then you try to have that

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technology, you try to get it, and let's just say for whatever example,

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that it ultimately works out and you're
able to get that technology. That

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last piece of the milestone goes back
to the people again, right, not

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only people who implement that technology,
but having to buy in an organization level

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to really really run with it and
start to integrate it into what you do

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as a bank. So to me
begins with the people. Then the next

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chund is actually getting that technology.
And then that third piece is actually making

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sure the technology is working to its
full capabuilding and then with it is work

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and then you still have the support
of people to kind of take it to

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the next level, because the last
thing you want to do is just get

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technology. Say you're done and assume
it'll just all work out. It doesn't

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always work that way, never works
that way in my experience, battle plan

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ever survives first contact with it.
I want to say customer, not intimate,

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but that you know, like the
deployment never goes the way you think.

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I'm curious how you build the culture
or incentives around that particular piece that

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kind of like it goes out the
door. We got it done, great,

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now we're lying to go. It
didn't quite work the way we thought.

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You know, many places that's like, okay, Darrel, you had

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this project and it failed, like
black Mark in the book next to you

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in the HR system, it didn't
work out, and other organizations go,

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hey, it was a good idea. It's still a good idea. We

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gotta like, we gotta iterate,
like kudos to you for getting it out

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the door, and now here's your
chance to go and iterate and get it

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to a successful place, which often
takes a little bit of like, you

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know, the market didn't react quite
the way we thought, so we'll do

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this, and the customers had these
issues, and we're going to do that,

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and you kind of iterate your way
to it. How do you think

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about building a culture that's supportive of
that kind of iteration, because I think

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so, I think it's really hard
to do that, right, the incentives,

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this history of the organization to run
the other way. Yeah. Well,

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you know what's interesting. I'm a
big believer in creativity and the power

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that it comes with, and to
a degree, a lot of people tend

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to separate business from that creative thought
process. Now, so a lot of

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times when I'm working in technology,
one of the most important things I try

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to instill and at least the project
team, is that we have to be

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as creative as possible. We've got
to assume that this technology should let us

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do anything that we can imagine it
can do, and then let the technology

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ultimately tell us it can right.
So, to me, step one is

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really kind of building that mentality of
we can do anything. I feel like

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I'm like in front of an elementary
school class, but really that's the thought

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process. We can do anything,
the technology can do anything. And when

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you have that mentality, sure you're
gonna hit roadbumps, you always do.

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But if your baseline is telling you, hey, we can overcome this roadblock,

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and this vision I have long term
can be achieved. I think you

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can kind of fight through some of
that initial backlash that comes with any failure.

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So I'm a big believer in kind
of emphasizing creativity, making sure the

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team knows, let's have a vision
for what we want to do. What

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I'm not a big proponent of is
being placed in confines up front. So

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I worked on products in the past
where no day one, they say,

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you know what, we're going to
limit who gets to see the back end

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functionality on day one. To me, when you make those decisions, while

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oftentimes the safer decision, it prevents
you from reaping the benefits of that one

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person's bright idea that just needed to
know something could have been a possibility.

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So to me, kind of going
back to your question all about creativity,

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I'm making sure that management knows up
front how important that is. I mean,

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the staff is actually executing knows how
important that is. And then once

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you launch, everyone in between is
going to think the same way. If

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you do not like something, or
think something is working in a way that

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feels less efficient, it's a good
chance we're just not leveraging the technology the

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right way. Bring up those topics, let's have those conversations and see what

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we discover from it. A lot
of times you discuss or that it's a

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problem that can be easily solved,
and maybe it can be harder to solve,

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but even in those cases you can
start to build that roadmap to solve.

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It's such a great point and I
always reminded that so often people who

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aren't as deep in the technology can
have this intuition about which problems are hard

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or easy for technology to solve,
and they're often completely backwards. They'll go,

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we probably that's probably really hard,
and the tech guys go, that's

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actually very easy. We can do
that, no problem. And sometimes it's

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the opposite. We go, this
seems like it should be a really easy

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fixed in text. I guess,
yeah, I know it does. But

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it's but that the ability to bring
it up and the willingness to engage in

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that discussion can be so critical because
sometimes you go, hey, it would

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really be awesome if just this,
but I'm sure it's like too hard to

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do, and you not even difficult, like we'll do it this afternoon,

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and that that's far. It can
be really interesting and powerful. Yeah it's

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not easy, and you know,
buying into two sharing ideas seems simple,

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but I actually think it's always been
one of the most challenging things. I

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think there's always that inclination that,
hey, my idea is and good people

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are going to think I'm not smarter, I don't have ideas, so people

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tend to hold back. So I'm
really trying to fool that out of people.

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Sometimes there's always a challenge, But
yeah, I'm a big believer that

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you've got to try to there any
particular technique plactics you used to pull out

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those creative ideas pull people's get them, you know, into more of what

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a comfort zones the wrong way,
but getting them more comfortable to share that

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the crazy Because you're right, we
all have the like self critical guy in

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the back of our head on,
I don't say that they're gonna laugh at

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you. I have the same thing
with questions. Don't ask that question.

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I could think you're idiot and I
go, uh, you know, so

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you don't like ask the question that
you don't understand something because you just don't

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want to look like you didn't know. I think the same is true and

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creativity. Don't want to you get
that same same voice your head go on,

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I don't know man, I don't
don't ask that when don't say that?

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When I said, maybe, how
do you get people out of that?

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What's your like just tactically, how
do you how do you like in

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a meeting or in a conversation,
like, how do you get people out

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of that? Zune? Yeah,
we do a big picture. I'm a

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believer and I tend to say this
a lot to my team. If you've

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been doing something for two years,
probably outdating right, so to a point,

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I tend to try to drive home
that concept of what are we doing.

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Let's not assume that because the person
who trained the person who trained me

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did it this way, it's the
best way. There's a high likelihood that

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that was a task or a product
that lacked innovation throughout that time period.

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So really being critical of what you're
doing, asking yourself if you really envisioned

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how you would do it, And
honestly, Jeff, it's all conversation,

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you know. I was talking to
one of my team members a few weeks

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ago, maybe a month ago,
and we were talking about innovation and the

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biggest challenge that I tended to actually
with innovation or creativity, however you want

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to do it is experience and knowledge. Right, You know, if you

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could somehow just suspend what you know
about this topic, banking, mortgage,

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lending, whatever it's going to be
for a moment, then just ask yourself,

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how would you do it? My
guess is you would probably do it

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differently than it's being done today.
I think the same thing could be said

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for just about anyone. If I
pulled someone off the street, be it

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a doctor or a teacher, whomever, and said, hey, let's close

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a mortage today, how do you
want to do it? The chance of

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them drawing a set up death that
issues this closures and a processor and then

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an underwriter like, there's no way
they're going to draw that as that process,

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So to a point, you almost
got to suspend the knowledge that you've

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carried the things that lead you to
think you're gonna ask a stupid question.

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Hey, I've been around long enough
to know you don't say stuff like this.

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Well, what if you weren't around
that long? Would you have just

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said it? Then? So,
to a point, suspend the knowledge,

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try to get away from what we
feel as our comfort zone or our specialty,

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and then just start looking at things
with a fresh set of eyes and

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saying, hey, how would I
do this? Is it necessary that two

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people are working in tandem like this? Does this really require this mix of

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operations and sales? And honestly,
Jeff, most of the time the answer

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is yes. But once in a
blue moon you tend to come up with

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a no, and then you really
start to kind of peel back the layers

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of that onion and you can find
some really really special things, very cool.

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You talked a lot in your enablement
section about like technology, like you

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know, people, and then your
second kind of layer was like getting the

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right technology. And I think if
there's anything I hear from smaller institutions about

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competing, it's like, why don't
have the technology, but I can't hire

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the people I don't have the money. And so that's kind of like,

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how do I either build or buy
or partner to get the right set of

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technologies and figure out whether I should
build it in a house, whether I

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should partner, which is the right
partner? That becomes critical. How do

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you think about the challenge of finding
and deploying the right technology, because that

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feels like where people feel like they're
really at a disadvantage versus the big guys

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who have like, Yeah, you
look at the City Bank Technology Bunch or

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whatever. It looks like Google's revenue
or something ridiculous, Like it's just this

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huge number, and you go,
how do I possibly compete with that?

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So I'm curious how you think about, you know, winning in technology without

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having the resource of you know,
one of the larger banks. Yeah,

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it's difficult, you know. I
will say. The starting point is always

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the money, right, like,
how am I going to fund this project?

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How am I going to make it
make sense from a complete ROI standpoint?

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But if you can suspend that for
a moment, Step one to me

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is always just knowing what's out there. You know. I've always looked back

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at this one task I was given
a long time ago, where you know,

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one of my managers pulled me aside
and said, hey, look at

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this cool CRM project or tool.
I need to figure out who has this

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tool available. And I'll tell you, Jeff, I must have went back

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to my desk and spent weeks just
scouring through the internet, articles, blogs,

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everything I can to find this one
particular tool. Then I ended up

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finding it, and the craziest thing
happened. I want to say, you

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know, probably a month prior to
me actually starting to do this search,

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I ended up getting one of these
normal you know, banking tech magazine sent

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to me. And you know how
it goes. You get all these magazines

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all the time, you flipped through
them, you look for interesting articles,

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you cast at the side. I
flipped the thing over and on one of

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the last pages was an ad from
the company. Right. So I'm sitting

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here and thinking like I've been searching
for this company for weeks now, and

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the whole time I had a magazine
on my desk with an ad from the

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company in the magazine. So you
know the point of the story, it's

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really not know on what's out there, right, So whether it's going to

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trade shows, reading the magazines,
reading books, watching podcasts, whatever you

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do, you've got to consume as
much information about the business as possible because

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you start to get a picture for
what's out there, what's being worked on,

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and what the future looks like.
So the baseline has to be I've

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got to know what's out there.
Once you know what's out there, then

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you can start to devise a plan
that allows you to achieve those technology goals.

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For us here, one of the
things that I did at the advice

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of the salesperson I met throughout my
journey, was actually to focus on tools

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that helped our sales team build business. First. Typically in lending, Yeah,

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typically in lending, people focus on
the loan origination system. You know,

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what am I going to do to
process my loans in the most efficient

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manner? And honestly, it makes
all the sense in the world, right

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because you've got to close loan as
you want to do it the best way

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possible and as compliant as possible.
What I found was that by focusing on

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technology that helped my sales team,
I not only attracted salespeople that felt like

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they needed that technology, but we
began to actually generate the business we needed

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to pay for the more expensive back
end technology. So we took a lead

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that focused heavily on you know,
CRM, on pricing, on POS gave

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those to my sales team. That
way, they had those resources out there

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to really kind of make their job
more efficient. A lot of things that

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we done in the back end was
manual, so it was a little harder

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and we most certainly didn't have the
best integration with those systems. It's a

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lot of exploiting spreadsheets and importing data. But the reality is we be allowed

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that to give us the propellers we
needed to kind of grow and it worked

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out really well for us here.
I love that for two reasons. I

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mean, in my mind, two
lessons I've learned about technology plants. One

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being add value quickly how you like, you know, not let the big

358
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project in the way of delivering something
that's kind of higue that you can take

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advantage of. And secondly, kind
of not letting the perfect stand in the

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way of the possible. They kind
of like we gotta do a little manual

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for now. We know that's like
that's not where we want to be,

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but it gets us to that value
more quickly and then shows us we can

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build the case much where like,
hey, we got we get this amount

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of value to this if we just
do this extra piece, here's what we

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can do, and we can actually
get to that better place more easily and

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build support for it over time.
I find that those like getting to value

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quickly and doing some things maybe that
aren't the right final solution, but that

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gets you there faster can be really
powerful tools and kind of building internal support

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and getting projects out the door,
and you know, actually providing value of

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the organization, and you learn a
lot. You know, I hate to

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say it, but you know,
I go back to the things I learned,

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you know, when I first started
this business, Like that's how I

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learned to navigate different POS systems,
LOS systems. You know, some of

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the manual calculations. You don't love
doing it, but you still have to

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know how it works. And then
there's also just a general kind of baseline

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of how technology interacts with data that
you start to appreciate when you have to

377
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look at the Excel spreadsheet and pulled
it into the system and then you don't

378
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see the fields map and appropriately you
most certainly get an appreciation from middleware.

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But the understanding that I was able
to allow me to develop, I think

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is carried with me a long way
throughout my career. Fascinating. I agree.

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I want to ask you maybe one
more area, which is how do

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you think about decision make You kind
of talked about not letting your knowledge of

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the space get in the way of
being creative or thinking kind of with fresh

384
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eyes, But how do you think
about like the value of experts in history

385
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versus data in making decisions about what
to invest in or how to move forward

386
00:22:04.119 --> 00:22:07.160
the project because it feels like those
can be you know, whether we're reliance

387
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some intuition or some history or some
data. And how do we actually get

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the right data in structure and how
do you think about, you know,

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leveraging those two kind of different assets, disparate assets when you're making decisions.

390
00:22:17.240 --> 00:22:19.400
Yeah, you know, I'm a
huge data guy. You know, I'm

391
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a huge data nerd. There's no
other way to tell it, you know,

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I tell people one of the you
know, I had someone asked me

393
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once before how I have gotten to
the point where I am with consuming data?

394
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And the reality is like, I
don't have I'm a big sports phantom,

395
00:22:34.119 --> 00:22:37.440
and I don't have time to watch
every game, but I read every

396
00:22:37.519 --> 00:22:41.759
game's box score every single night,
and I probably have since I was a

397
00:22:41.799 --> 00:22:45.000
little kid. So, you know, sadly, I consume so much data

398
00:22:45.200 --> 00:22:49.680
that looking at data for work is
almost like a byproduct of what I do

399
00:22:49.839 --> 00:22:52.680
for fun in my free time.
So to answer your question, I'm huge

400
00:22:52.720 --> 00:22:56.640
into the data analytics. I think
it usually helps guide decisions and truth be

401
00:22:56.720 --> 00:23:00.319
told. When I first got into
the job i'm in now, the very

402
00:23:00.319 --> 00:23:04.519
first thing I focused on was building
the right data driven tools to allow me

403
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to make data driven decisions. And
then the next mix I layer onto that

404
00:23:08.880 --> 00:23:12.759
always becomes the people. So to
go to your question there, I usually

405
00:23:12.839 --> 00:23:18.039
leave with the data and then rely
on my knowledge afterwards and the knowledge of

406
00:23:18.119 --> 00:23:22.480
others afterwards. And that's obviously no
slight on that knowledge. But the data

407
00:23:22.519 --> 00:23:26.759
should tell you the answer. What
people tell you is how it actually plays

408
00:23:26.759 --> 00:23:30.000
out, right, you know.
So it's one of those funny things where

409
00:23:30.359 --> 00:23:33.240
you obviously have to have an appreciation
for history because the data can tell you

410
00:23:33.240 --> 00:23:37.640
anything at once, but the reality
is someone who's lived it and seen it

411
00:23:37.039 --> 00:23:41.079
is going to be able to tell
you how these things play out no matter

412
00:23:41.160 --> 00:23:44.279
what that data may imply. So
for me, I leave with data,

413
00:23:44.720 --> 00:23:47.599
then immediately go to the people.
Go to the people with knowledge, get

414
00:23:47.640 --> 00:23:49.839
their input from what they've seen throughout
their careers, and allow that to kind

415
00:23:49.839 --> 00:23:53.400
of guide me to that decision point. Interesting, how do you think about

416
00:23:53.519 --> 00:23:56.640
having you know that you talk about
then big data. Guess, so there's

417
00:23:56.680 --> 00:24:00.759
two things you said that I really
want to understood it thinking about the box

418
00:24:00.799 --> 00:24:03.440
score examples that you're kind of finding
a way to summarize the day there's like

419
00:24:03.519 --> 00:24:07.160
watching the game. There's a lot
of data that you miss if you look

420
00:24:07.200 --> 00:24:08.200
at the box score. But you're
watching the game, but you've got the

421
00:24:08.279 --> 00:24:11.000
like the thing you wanted, which
like the score, is the basic the

422
00:24:11.039 --> 00:24:15.279
basic comings and goings. Right,
you didn't see like who swing looked good

423
00:24:15.279 --> 00:24:18.400
and who looked tired and which picture
was thrown, which you don't get at

424
00:24:18.400 --> 00:24:21.559
all. Right, you'll lose some
nuance, but you get you can consume

425
00:24:21.599 --> 00:24:23.119
way more information, Like you can
actually look the box scores for dozens of

426
00:24:23.200 --> 00:24:26.880
games. Without you could never watch
dozens of games in a day, but

427
00:24:26.960 --> 00:24:30.200
you can might pull up the paper. Are there similar things you do for

428
00:24:30.359 --> 00:24:33.640
industry news or internal news where you're
saying, how do I go from the

429
00:24:33.680 --> 00:24:36.720
big set of possible data to the
summary review that gives me what I need

430
00:24:36.799 --> 00:24:40.160
to see quickly, so I can
have a larger scope of the kinds of

431
00:24:40.240 --> 00:24:41.400
data that I'm looking at, because
that's the value, right as all of

432
00:24:41.400 --> 00:24:45.240
sudden, you're you're looking at a
much broader field than you would if you

433
00:24:45.319 --> 00:24:48.240
were looking at a much more detailed
look. Yep, I agree with you,

434
00:24:48.440 --> 00:24:51.039
you know, from from my perspective. One of the things that I

435
00:24:51.759 --> 00:24:55.559
think is really important is anything that
could be automated to me. I have

436
00:24:55.640 --> 00:24:59.720
to get automated to me. So
there's obviously articles and news blurbs or you

437
00:24:59.799 --> 00:25:03.559
know blogs I'm sorry that you just
sign up for and they just show up

438
00:25:03.559 --> 00:25:04.839
in your inbox first thing in the
morning. To me, that's usually my

439
00:25:04.920 --> 00:25:07.359
starting point because you know, going
back to what you said, you do

440
00:25:07.519 --> 00:25:11.880
have to kind of consume that high
level information. So if I'm at least

441
00:25:11.000 --> 00:25:15.000
tuned in to get delivered the most
and hobviously goes across the whole board,

442
00:25:15.000 --> 00:25:18.079
you know, whether it's a technology
driven you know, article or magazine,

443
00:25:18.319 --> 00:25:22.680
whether it's some of the regulatory blasts
from the CSPBA, anything that I can

444
00:25:22.720 --> 00:25:26.920
get automatically just sent to my inbox, I must have because to a point,

445
00:25:26.000 --> 00:25:29.319
that again goes almost to the same
thing I said about the technology.

446
00:25:29.559 --> 00:25:32.519
It keys you in on what's going
on around you. So I need those

447
00:25:32.680 --> 00:25:33.680
keys to say, like, hey, this is what we're talking about over

448
00:25:33.720 --> 00:25:37.400
here, because this is a hot
button issue. And then once you start

449
00:25:37.440 --> 00:25:40.119
digging into that top play you can
say, okay, I know a little

450
00:25:40.119 --> 00:25:41.799
bit about this, I know nothing
about that. I need to go dig

451
00:25:41.880 --> 00:25:45.240
more into that so to a point, I use it kind of clue me

452
00:25:45.319 --> 00:25:49.119
in. So I'm huge on some
of the automated blogs that come out,

453
00:25:49.480 --> 00:25:52.839
anything that can just go on a
regular you know, like I said,

454
00:25:52.839 --> 00:25:55.279
the regulatory news blurbs that come out, and you know, we've got some

455
00:25:55.359 --> 00:25:59.240
compliance intens that do the same thing. Love consuming all that information and then

456
00:25:59.319 --> 00:26:02.519
obviously digging deeper anytime that I see
something that I'm either completely in the dark

457
00:26:02.599 --> 00:26:04.200
of or just don't know enough about, and I'll just use it to kind

458
00:26:04.240 --> 00:26:07.319
of guide me. Got it.
I love that. So I'm like,

459
00:26:07.799 --> 00:26:11.240
I started signing up for newsletters and
I tend to like sign up for a

460
00:26:11.319 --> 00:26:14.480
bunch and then remove the ones that
aren't Like there's like a winnowing. There's

461
00:26:14.519 --> 00:26:18.559
a curating process for industry news or
get a lot of AI news letters coming

462
00:26:18.599 --> 00:26:21.160
to me now, and then I
try and find the same thing I think

463
00:26:21.200 --> 00:26:23.960
them say it would be the time
spent on building the right dashboards with the

464
00:26:25.039 --> 00:26:29.200
right data to make decisions internally that
can kind of give the summary view on

465
00:26:29.279 --> 00:26:30.839
the regular. Actually, this time
really well spent. You can surface that

466
00:26:30.920 --> 00:26:33.000
data. So I want to ask
you on this too, how do you

467
00:26:33.039 --> 00:26:37.400
think about investing in data infrastructure because
I often hear from organizations, Yeah I

468
00:26:37.480 --> 00:26:41.559
love to make database decisions, but
like it takes six weeks or you know,

469
00:26:41.640 --> 00:26:42.480
I call the analytics team like,
oh, yeah we could, we

470
00:26:42.519 --> 00:26:45.319
could pull that number four. You
will take us, you know, five

471
00:26:45.440 --> 00:26:48.519
days or seven days to pull it, and then you go out. I

472
00:26:48.559 --> 00:26:51.680
can't. I can't have every question
I asked pack seven days to get an

473
00:26:51.680 --> 00:26:53.920
answer back from an analytics team because
it's in four databases and wherever. So

474
00:26:55.039 --> 00:26:57.799
are there approaches you have or insight
you've got on how you like, get

475
00:26:57.880 --> 00:27:03.559
the infrastructure available, have data ready
to use in that decision making processes?

476
00:27:03.599 --> 00:27:07.000
That seems like sometimes just getting to
the answer to what seemed like simple questions

477
00:27:07.039 --> 00:27:08.960
can be the the roadblock to using
data effectively. You can't like I would

478
00:27:10.000 --> 00:27:11.480
use the data, but I can't
get the answer to my question, So

479
00:27:11.519 --> 00:27:15.599
then I want to go on intuition
instead. Yeah, you know, honestly,

480
00:27:15.640 --> 00:27:18.640
it all depends on where you're at. So as tricky and there's a

481
00:27:18.680 --> 00:27:23.000
big non answer for me personally,
I looked at my circumstance on day one

482
00:27:23.200 --> 00:27:26.519
and said, what data do I
have available to me right now that I

483
00:27:26.599 --> 00:27:30.319
can leverage and that goes for everyone
in every situation. So whether you're a

484
00:27:30.319 --> 00:27:36.240
small community bank that has an all
likelihoods siloed data information or bigger institution that

485
00:27:36.359 --> 00:27:41.240
likely has a centralized data team and
warehouse, you've got to navigate your particular

486
00:27:41.319 --> 00:27:44.920
situation. Going back to my experience, my first thing I wanted to do

487
00:27:45.079 --> 00:27:48.279
is take what was available to me
and then start to leverage it. And

488
00:27:48.599 --> 00:27:51.079
you know, the first thing I
learned, Jeff, people aren't putting the

489
00:27:51.160 --> 00:27:55.000
data in the right fields right.
So day one I build the reports,

490
00:27:55.039 --> 00:27:57.960
I pull up and there's nothing right. So then what I ultimately realized is

491
00:27:59.079 --> 00:28:02.759
I need to use those reports that
we're supposed to have the data as a

492
00:28:02.880 --> 00:28:06.440
tool to manage whether we're even inputting
the data. So that required me to

493
00:28:06.480 --> 00:28:08.559
start spending time with my staff saying, hey, you know we funded this

494
00:28:08.680 --> 00:28:11.480
loan, why isn't the funding date
here? And you start to kind of

495
00:28:11.599 --> 00:28:15.160
work through these things where you start
to let people know how important certain data

496
00:28:15.240 --> 00:28:18.960
fields are. So it started with
actually trying to make reports, realizing that

497
00:28:19.000 --> 00:28:22.200
they weren't going to work because I
was missing key data points. Then working

498
00:28:22.240 --> 00:28:26.519
with the team to kind of make
those data points the norm and then from

499
00:28:26.559 --> 00:28:30.039
there you always have the long term
goal. So short term consume what I

500
00:28:30.039 --> 00:28:34.000
have available, make reports that can
allow me to determine how is my team

501
00:28:34.079 --> 00:28:38.319
moving and progressing, what is the
best decision for the circumstance, And then

502
00:28:38.640 --> 00:28:41.880
at an enterprise wide level, it's
all got to speak to each other.

503
00:28:42.359 --> 00:28:45.680
Right, So when you're at a
small community bank, typically you find yourself

504
00:28:45.720 --> 00:28:52.119
in a situation where it's a long
term goal to have one centralized data repository

505
00:28:52.519 --> 00:28:56.920
that's pulling in retail banking data,
commercial lending data, residential lending and consumer

506
00:28:56.000 --> 00:29:00.519
lending data, putting them all in
one place, and then getting to make

507
00:29:00.519 --> 00:29:03.640
those decisions that ultimately allow each business
line to work at this optimal capacity.

508
00:29:04.079 --> 00:29:08.240
The challenge that takes so long,
right, not only does it take long,

509
00:29:08.440 --> 00:29:12.480
but the biggest challenge that community banks
typically faces. You know, you've

510
00:29:12.519 --> 00:29:18.079
got finite resources, both financially and
from an employee standpoint, You've got priorities

511
00:29:18.119 --> 00:29:19.680
that obviously differ. Right, So
as much as I want to go onto

512
00:29:19.720 --> 00:29:22.839
that database on day one and have
reports made from my team, I'm sure

513
00:29:22.920 --> 00:29:26.640
the same way is felt by the
retail banking team, and I'm sure the

514
00:29:26.680 --> 00:29:29.640
commercial lending team feels the same way. So now you have to start weighing

515
00:29:29.680 --> 00:29:32.519
like, okay, well, what's
the market look like, what's driving revenue

516
00:29:32.519 --> 00:29:34.960
across the organization? And honestly,
you've got to prioritize what makes the most

517
00:29:36.000 --> 00:29:38.519
sense and I get that. So
to me a short term you've got to

518
00:29:38.559 --> 00:29:41.240
take what you have and make sure
it's working as well as possible, and

519
00:29:41.400 --> 00:29:44.759
that requires you to spend some time
making sure you're getting the right data.

520
00:29:44.960 --> 00:29:47.440
You got to do it. And
then long term, as an organization,

521
00:29:47.519 --> 00:29:49.880
you've got to focus on getting it
into one centralized place and then finding a

522
00:29:49.920 --> 00:29:53.200
way to get that information out to
the different business lines in the most efficient

523
00:29:53.279 --> 00:29:56.240
manner where you can reap the gains
from it. And just take it one

524
00:29:56.279 --> 00:30:00.200
day at a time. It's easy
to be intimidated day one and just turn

525
00:30:00.240 --> 00:30:03.640
your back to data, but if
you invest on day one, you will

526
00:30:03.720 --> 00:30:06.480
reap those rewards just a matter of
time. Well, Chinese setting right,

527
00:30:06.640 --> 00:30:08.640
the best time to plan a trede
was twenty years ago. On the second

528
00:30:08.680 --> 00:30:14.480
best time, you gotta do it. Got I gotta start planning a tree

529
00:30:14.559 --> 00:30:17.799
for hopefully not twenty years. In
the data infrastructure or play but you know,

530
00:30:17.920 --> 00:30:21.480
like some number of years down the
road when you read the full benefits,

531
00:30:22.319 --> 00:30:23.960
all right, now, that was
that was fantastic advice. I think

532
00:30:25.319 --> 00:30:27.799
that's the end of my my prepared
questions. But I have three questions I

533
00:30:27.880 --> 00:30:32.359
love to ask everybody at the end
of these episodes, which I find are

534
00:30:32.359 --> 00:30:36.119
really insightful. So if you're ready, here we go. Let's do it.

535
00:30:36.359 --> 00:30:38.640
First question, what's the best career
advice you've ever gotten? That is

536
00:30:38.680 --> 00:30:41.920
a good question, and I am
going to tell you the truth. You

537
00:30:41.960 --> 00:30:45.000
know, I had an instance in
my career early on where you know,

538
00:30:45.079 --> 00:30:49.880
I had had gutten sick and ironically, I was talking to one of my

539
00:30:51.000 --> 00:30:52.839
managers at the time and I didn't
know what to do as far as how

540
00:30:52.880 --> 00:30:56.839
I should be communicating it throughout the
organization. And you know, he told

541
00:30:56.880 --> 00:31:02.319
me something that was brutally honest that
I really appreciate it. And he told

542
00:31:02.359 --> 00:31:06.720
me, in a nutshell that while
me and him cared a lot, I'd

543
00:31:06.759 --> 00:31:10.720
find out that a lot of other
people wouldn't really care. And as crazy

544
00:31:10.759 --> 00:31:14.440
as that sounds from an advice standpoint, what it reminded me of was that

545
00:31:15.200 --> 00:31:18.240
everyone's got things going on in their
life and having an appreciation for the fact

546
00:31:18.240 --> 00:31:22.960
that everyone's got things going on is
really really important. How we handle those

547
00:31:23.039 --> 00:31:26.559
things can ultimately define who we become
and who we are. So what he

548
00:31:26.680 --> 00:31:30.440
really taught me in that moment was
who do you want to be? Control

549
00:31:30.519 --> 00:31:34.039
what you can control in those moments, and the things that you can't control,

550
00:31:34.359 --> 00:31:37.640
your best to not turn to those
around you and try to have them

551
00:31:37.720 --> 00:31:41.880
either understand you can't do it and
boost up. Although you know, obviously

552
00:31:41.920 --> 00:31:45.200
having a strong support system's really important, but the key is always saying,

553
00:31:45.680 --> 00:31:48.880
hey, I've got this in front
of me, this challenge, this obstacle

554
00:31:48.960 --> 00:31:52.200
to overcome, and I'm going to
go overcome it. And then once I'm

555
00:31:52.240 --> 00:31:56.279
done overcoming it, then perhaps we
can talk about those challenges that may have

556
00:31:56.319 --> 00:31:59.519
gotten in my way. But don't
let those challenges stop me from trying.

557
00:32:00.079 --> 00:32:05.119
Interesting. That's a fascinating story.
My second question is always what's the best

558
00:32:05.319 --> 00:32:09.359
piece of advice about the banking industry? You've gotten the best piece about the

559
00:32:09.400 --> 00:32:14.720
banking industry. You can make a
little narrower consumer banking lending, but you

560
00:32:14.759 --> 00:32:19.440
know, kind of like industry specific
advice or perspective. Yeah, that's a

561
00:32:20.000 --> 00:32:23.039
hard question. The best piece of
advice I've done in the banking industry.

562
00:32:23.880 --> 00:32:28.960
Yeah, you know, one of
the things that someone told me that I've

563
00:32:29.000 --> 00:32:32.960
kind of always kind of clung to
was to stay close to the customer.

564
00:32:34.839 --> 00:32:39.079
And what's interesting is it's usually said
in the scale of you know, you're

565
00:32:39.079 --> 00:32:42.640
a salesperson, right, and a
lot of times people who work in sales

566
00:32:42.720 --> 00:32:45.079
get scared that, well, if
I work in sales, I don't want

567
00:32:45.079 --> 00:32:46.759
to become a sales manager because I'm
no longer working with the customers. Not

568
00:32:46.839 --> 00:32:50.519
working with the customers, I'm no
longer going to have the value I used

569
00:32:50.559 --> 00:32:52.680
to have. That lodge makes all
the sense in the world For someone like

570
00:32:52.799 --> 00:32:58.200
me who's worked in operations. What
it reminds me of is that what I

571
00:32:58.400 --> 00:33:01.400
do, whether it was post closing
on day one, or you know,

572
00:33:01.440 --> 00:33:06.079
the processing or the underwriting, whatever
else happens throughout the land process, it's

573
00:33:06.119 --> 00:33:08.640
still all about the customer, right, Does the customer enjoy this experience?

574
00:33:09.079 --> 00:33:13.519
Depending on you know what you can
and can't control. Obviously, some underwriting

575
00:33:13.519 --> 00:33:15.559
things you just have to do.
I always try to ask myself, is

576
00:33:15.599 --> 00:33:20.000
a customer gonna be happy with this? And if you lean with that customer

577
00:33:20.039 --> 00:33:23.559
first mentality. I found through my
experiences that you tend to find yourself on

578
00:33:23.640 --> 00:33:28.640
the right side of history. So
to me, it's all about the customer.

579
00:33:29.160 --> 00:33:30.400
Try to stay close to them.
If you can't stay close from pure

580
00:33:30.440 --> 00:33:35.359
sales perspective, stay close from an
experience perspective, and then things usually work

581
00:33:35.400 --> 00:33:37.319
out that way. Stay close to
the customer and put them in the middle

582
00:33:37.359 --> 00:33:42.480
eight. I love that because it's
it's so easy, particularly in a finance

583
00:33:42.519 --> 00:33:45.319
business, to like get caught up
in the numbers and forget the you know,

584
00:33:45.480 --> 00:33:47.720
the individuals, the customer at the
end of the get your approval rates

585
00:33:47.759 --> 00:33:52.119
and your funding rates and your default
rates, and you can just look like

586
00:33:52.160 --> 00:33:53.720
a big spreadsheet and there's just there's
people and customers at the end of it,

587
00:33:54.279 --> 00:33:57.599
and they really do drive the business
at the end of the day.

588
00:33:57.599 --> 00:34:00.440
And understanding where they're coming from,
the putting their needs first really powerful.

589
00:34:00.000 --> 00:34:04.160
All Right, They're all one last
question, the hardest of the bunch.

590
00:34:04.759 --> 00:34:07.159
What's one bold prediction for the future. This is the if I bring you

591
00:34:07.199 --> 00:34:09.000
back in a year, can we
can? We can? We hold your

592
00:34:09.039 --> 00:34:12.480
feet to to fire And if you've
made a made a good call here or

593
00:34:12.519 --> 00:34:15.760
not goodness gracious, this is the
yeah, the good old crystal ball question.

594
00:34:17.039 --> 00:34:20.440
I don't know, this is lose
lose too. Like, Ultimately,

595
00:34:20.480 --> 00:34:22.920
if I say a great prediction,
don't do it myself, I'm going to

596
00:34:22.960 --> 00:34:24.960
be the guy who decided not to
pull the trigger on the great idea for

597
00:34:25.280 --> 00:34:30.639
this way off. You know,
with this business, I think we're we're

598
00:34:30.679 --> 00:34:35.920
in a place now where consumer lending
is very transactional. I think a lot

599
00:34:35.960 --> 00:34:42.480
of people are looking at technology as
being the driver in removing some of sales

600
00:34:42.559 --> 00:34:45.800
from the process. So if I
were to make one prediction from now,

601
00:34:45.960 --> 00:34:49.679
it's going to be a lot of
people are going to think technology will take

602
00:34:50.320 --> 00:34:53.960
sales people out of morgage lending.
I'll argue technology is going to end up

603
00:34:54.000 --> 00:34:58.599
making sales people even more important to
the sales process, because now we're going

604
00:34:58.639 --> 00:35:02.039
to find ourselves in a place where
services your differentiator. If someone were to

605
00:35:02.119 --> 00:35:07.400
tell me that I've got technology that
can take me from application of closing today,

606
00:35:08.000 --> 00:35:12.119
Quicken's got the exact same thing.
Well, now the only differentiator is

607
00:35:12.159 --> 00:35:14.719
going to be the person that picks
up the phone and just says, hey,

608
00:35:14.800 --> 00:35:16.639
how are you doing so to me, I'm a big believer that is

609
00:35:16.719 --> 00:35:21.440
technology grows, whether it's blockchain or
whatever else, it makes the processing,

610
00:35:21.519 --> 00:35:25.599
underwriting, closing process easier. If
you decide to exclude salespeople from that process,

611
00:35:25.880 --> 00:35:28.840
I feel you're gonna end up on
the wrong side of history here.

612
00:35:29.000 --> 00:35:31.400
I think they're going to and again
I stole it from someone else, They're

613
00:35:31.480 --> 00:35:37.559
going to be become what I call
the champagne and the process the champagne the

614
00:35:37.719 --> 00:35:40.280
champagne. You've got the same experience
and two sides of the bucket. But

615
00:35:40.400 --> 00:35:43.960
on one side there's going to be
a person sitting there with their champagne,

616
00:35:44.039 --> 00:35:45.719
cheering with someone else. On the
other side, there's just gonna be someone

617
00:35:45.840 --> 00:35:49.920
sitting down with nothing. Do you
want to be doing the champagne toast or

618
00:35:49.960 --> 00:35:53.519
the group with no champagne the champagne
toast? I like it excellent that you

619
00:35:53.719 --> 00:35:57.119
did good job of the bold prediction. Now you gotta keep yourself and the

620
00:35:57.119 --> 00:35:59.000
sales seems gonna be happy. Don't
know that you're not trying to make them

621
00:35:59.079 --> 00:36:04.599
unemployed with atom everybody wins. Well, darl this is a fascinating conversation.

622
00:36:04.679 --> 00:36:07.000
I appreciate your making the time to
join us today and sharing your perspectives.

623
00:36:07.199 --> 00:36:12.199
Thanks Jeff, really appreciate the opportunity. It was really fun. Upstart partners

624
00:36:12.280 --> 00:36:15.639
with banks and credit unions to help
grow their consumer loan portfolios and deliver a

625
00:36:15.719 --> 00:36:22.239
modern, all digital lending experience.
As the average consumer becomes more digitally savvy,

626
00:36:22.599 --> 00:36:27.000
it only makes sense that their bank
does too. Upstarts AI lending platform

627
00:36:27.119 --> 00:36:32.400
uses sophisticated machine learning models to more
accurately identify risk and approve more applicants than

628
00:36:32.480 --> 00:36:38.480
traditional credit models. With fraud rates
near zero, Upstarts all Digital experience reduces

629
00:36:38.559 --> 00:36:45.400
manual processing for banks and offers a
simple and convenient experience for consumers. Whether

630
00:36:45.440 --> 00:36:50.159
you're looking to grow and enhance your
existing personal and auto lending programs or you're

631
00:36:50.199 --> 00:36:54.159
just getting started, Upstart can help. Upstart offers an end to end solution

632
00:36:54.280 --> 00:36:59.159
that can help you find more credit
worthy borrowers within your risk profile. With

633
00:36:59.360 --> 00:37:04.840
all digital underwriting, onboarding, loan
closing, and servicing, It's all possible

634
00:37:04.880 --> 00:37:08.519
with Upstart in your quarter. Learn
more about finding new borrowers, enhancing your

635
00:37:08.559 --> 00:37:14.440
credit decisioning process, and growing your
business by visiting upstart dot com, slash

636
00:37:14.559 --> 00:37:20.719
Foward dash Banks that's upstart dot Com
slash foward dash banks. You've been listening

637
00:37:20.760 --> 00:37:23.440
to Leaders and Lending from upstart.
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638
00:37:23.719 --> 00:37:29.159
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639
00:37:29.199 --> 00:37:31.239
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640
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