Deposit Management in a Post-SVB World

Though deposits at many institutions are down while uncertainty around the future is growing, Jeff sits down with two experts in the deposits space who offer strategies for organizations to thrive in the current financial climate.
Angela Conti, Head of Deposits and Retail Payments, USAA, and James Morgan, Head of Deposit Product, Pricing & Portfolio Strategy, Capital One, join the show to demystify declining deposits and post-SVB uncertainty.
We discuss:
- The lingering effects of the pandemic still influencing deposit behavior
- Illuminating the benefits of digital acquisition
- What your organization can do to maintain a competitive edge
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You're listening to Leaders and Lending from
Upstart, a podcast dedicated to helping consumer
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lenders grow their programs and improve their
product offerings. Each week, here decision
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makers in the finance industry offer insights
into the future of the lending industry,
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best practices around digital transformation, and
more. Let's get into the show.
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Welcome to Leaders and Lending. I'm
joined live and in person today by Angela
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County from USAA and James Morgan from
Capital One. Thank you guys for taking
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some time out of what I this
is a very busy day to come and
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talk with us. Well, thanks
for having Yeah, this is going to
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be fun because we're usually a lending
podcast, and day we're gonna talk about
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deposits, maybe the most boring banking, most traditional banking product of all time.
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But just let's start with this question, what's the deal with deposits?
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What's going on in the space of
deposits? Pretty boring couple of weeks and
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at deposits are kind of all to
talk these days. Yeah, I think
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it was a pretty interesting time,
maybe pre SBB turbunsypols of that, but
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it's been an interesting time, mostly
kind of coming out of the pandemic entering
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into inflation obesusly central processions, and
so it's a lot of predicting where the
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world's going to go, what does
that mean, how does it impact segments
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differently, different banks differently. So
it's just an interesting time to be studying
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the brawl. Yeah, I mean, I completely agree, and I feel
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like the deposit space was one of
significant stability for a long term the pandemic
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head and there was a dramatic change
right in consumer behaviors and how their money
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was flowing in and where they choose
to store their funds, how they transacted,
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and as we're coming out on the
other end, there are a lot
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of things that persist and a lot
of things that change, right, So
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it's a very exciting time. So
I want to want to say ignore we
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can get into the SEV and kind
of what's happened. I feel like that's
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more of a short term thing,
although do you think there's some long term
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lessons to takeaway? But talking about
what were the major trends as we went
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into the pandemic, I think,
particularly post the stimulus being introduced all of
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a sudden, there was like a
lot of my personal savings rate hit some
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obscenely high number that has never hit. I mean, you look at that
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graph and it's got this one like
little thing that looks like an error.
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I mean, if you saw that
in a statistics classic, where's where's the
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data point that was erroneously entered and
you go, oh, these couple of
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amounts are really long. Well from
a segments point of view or a products
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point of view, what was really
happening there? And then what's happened on
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the tail end is we've seen the
end of stimulus, the savings rate go
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back down to normal or below normal. What's kind of been the trend between
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consumers and products or segments and products
and in deposits post the pandemic, not
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that we're post, but post the
stimulus at least I'll say yeah, I
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mean I could start there were a
lot of changes underway. And when the
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pandemic hit, right, folks were
many were flush with cash right and there
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we were in a very incredibly low
rate environment, and so the concept of
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what are you going to do with
that money? We did see savings rates
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increased. We also saw balances in
checking accounts because arguably there wasn't all that
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much difference between whether we had in
and checking account of savings account and folks.
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As the world opened up, there
was pent up demand rain and saw
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spending start increasing. We're in good
economic times and now as we reflect on
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where we are today, we see
continued spending and we also see movement in
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the balances right that we've We've been
talking about quite a bit recently. So
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I think that pandemic was that seismic
cheat. There's certain things about consumer behaviors
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that are persisting to digital is one
of those silver windings and all. It
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seems to be more stable than some
people have shared. But yeah, a
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lot of change, for sure.
Yeah, I would echohlbad. I think
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the the initial pandemic surge was comprised
of a number of factors. Right,
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Like I missed Mulis part. You
also had this staying hello less spending.
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Now we've got the revenge spending the
kind of like a little bit. And
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I think there was always a mentality
what was must come down. We didn't
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do anything to earn that search,
right, Yeah, and so there's you
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know, kind of an implicit assumption
that that would eventually normalize itself. That
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took a lot longer than so you
did end up finally back to this repune
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spending thingum coupled with inflation is going
to be made. Some of these things
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happened faster, so I think the
dynamics of the initial surge saw at least
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her consumers a disproportionate amount going to
primary checking accounts, and so banks that
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played heavily in that saw a little
bit more searched. Others some of your
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calmline direct stating players not so much, and so you're starting to see some
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of those things start to flip as
we come. One of the things it
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was interesting to me as we've seen
I mean post us phbe but I don't
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think entirely we've seen. I mean
what my CFO tells me is the first
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time in history we've seen decline and
deposit balances in history, as far as
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you can see the numbers. That's
interesting to me that the outflow, but
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also the sense that there is the
ease of the fluidity of movement between institutions
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seems to be much Himan SPB experience
twenty five percent of deposits coming out in
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a day, which I think,
you know, you can have a discussion
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about the risk management practices they had, but at the end of the day,
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like there aren't many banks that are
prepared for twenty five percent of there
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are deposits to vanish. It as
a pretty traditional run on the bank that
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would hid at the institution. And
it makes me wonder how much are we
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seeing increased competitiveness in terms of sensitivity
rates Consumers going hey, I can actually
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there's this online account and I can
go get four or five points on an
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account that used to used to never
even think about. Interesting you're checking out,
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like, you know, I got
point oz eight or whatever. I
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went, Oh, it's like a
little bonus. But I was never moved
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picking an account over that, And
I feel like there's maybe a shift to
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where there's a little more competitiveness.
So I'm curious, is that something you're
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seeing around competitiveness for rates and what
are the other dimensions upon which people think
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about the value of an account of
one institution versus another, Whether kinds of
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value are there in those accounts.
Awful way just think it was like it's
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just a check it it's just like
kind of just a thing that you don't
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think of as having very much differentiation. Yeah, I think a lot of
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it has to do with the cycle. I mean, I think the premis
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of your questions started with SVP,
but I would go before that. Even
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if you think about the last rising
rate cycle, FED rates feaked at two
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and a half, were past that, So you know, I think that's
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just a function of the dynamic extremes
of cycles themselves. So where this particular
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time, now you're pushing five percent
half five percent, and it starts to
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make things like CDs interesting again.
Particularly markets aren't forming the way they need
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to be, you know, and
a lot of the things competing for your
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deposit dollar have kind of fallen away
like a year or two, like retail
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investing, Bloom Robin Hood, a
lot of people got bird kind of came
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back from that crypto and kind of
what's happen and there, you know,
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I admittedly was staking some of my
bonus into, you know, to a
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stable coin thing at nine percent.
Yeah, you're the one's talking about that
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today for Haithe and so you know, it was I bonds, you know,
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it was the kind of the biggest
game in town. I'm over the
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past six months for really misk adjusting
yep. And now you're those are coming
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back down to Earth as well,
and so now I haven't we've seen CB
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demand and the way we haven't seen
in years, which is pretty interesting.
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Yeah, I mean, I would
say I think it varies quite a bit
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based on who that target consumer is
or that hand customer, right, because
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if it's someone who has a lot
of money or business, right, there
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may be quite a bit of rate
sensitivity they're in if it's at their discretion
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ease move and we didn't. We
have and continue to make it easy to
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move money right as an industry,
which is a great thing. But if
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you think about someone who is living
day to day, like maybe in that
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more mass market, the other elements
around halleyeen bank and who you trust right
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like um, if you've got a
sense of safety and security is their convenience
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in that account, You've got other
elements set up, you might have your
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bills automatically deducted from that account,
and you might have other relationships. Those
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elements matter as well. Rate is
not just rate. Rate matters too,
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but to varying degree. So i'd
say what we've seen, because you did
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touch on you know, the STB
aspect, what we've seen has been quite
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a significant empowered especially in the commercial
space, but in consumer retail deposits really
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quite a bit of stability right in
the week of all that tumult in the
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in the industry at marge, is
your sense that the uh, the massive
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shift in the in the larger particularly
the commercial accounts, is that's happened in
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the wake of best Is it like
a temporary like what's going on with the
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world? We need to find you. I'm going to come back to my
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local bank or where I was at
before. I mean, certainly, I
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gotta call. This is one of
the weirdest calls I've ever gotten from financialiser
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goes, do you guys need to
move your money out of the deposit account?
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I say, why is this for
safety? I went, who moves
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money out of a deposit account for
safety? Usually moved out for yield at
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the expensive safety. And yet for
a moment that felt like not the right
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trade, which was very weird.
But I also feel like, then six
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months are going to go back and
go, yeah, it feels pretty safe
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again. I'm going to go back
and put my money back where it was.
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In terms of high you measures.
I don't know how much of that
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kind of commercial shift is a more
structural long term thing and how much of
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it is a more short term reactionary
experience. Well, so I can't claim
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significant depth of X for effects for
choosing comers. I am consumer ely focused,
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how or that that's that's safement.
It has long been regarded as rate
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sensitive, right like it's so in
the information and that the analysis that we've
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done it very much looks like a
duration like a matching issue, right,
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Not a fundamental difference in the depositors
behavior, but rather mismanagement around how you
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think about matching duration after the Just
a fundamental banking mismatch, is what I
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would say, which is why I
think that trust factor and trusting the management
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to know how to understand the consumer
or the end customers behaviors and ensure that
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the strategies are appropriately matched it is
important. My first comment is I would
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probably rephrase your advisor and say do
you need to spread one of around as
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opposed to maybe say exactly like that, but you know, the concept is
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right. The broader thing that I
wonder about is the nature of concentration.
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I think that can be a consumer
ormercial aspect. You know, particularly with
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so many banks in America that they're
all fighting for differentiation in some different way.
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Yep, that was theirs. I
think in the in the end,
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you have to do that responsibly,
and I think there's I do think it
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is a great wickup call for kind
of traditional boring banking. It's done really
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well. R short, lend long
heads your risks. I think like there
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is a value add that's there,
and I think we're it's a stark reminder,
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you know, FDIC is pretty boring
you. The interesting thing over the
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past few weeks has been FDIC has
been interesting too. Older massive fluid clients
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we know more about it that are
looking to maximize it, and then for
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younger customers just learning about it,
just understanding what it is. It's now
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on the AR. I think for
many of the younger consumers, like the
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idea that your deposit isn't just sitting
in cash in the bank, but is
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actually like kind of lent to the
bank and they're doing things with it is
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almost a wake up quickly. Maybe
it's not just as I'm sitting there does
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not work. There's a risk that
they can lose is my deposit? Like
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I didn't understand that was true,
which is I mean obviously not under the
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account of the idea that it could
be lost and the government would need to
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ensure said lots is kind of a
wake up call though. I think a
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lot of consumers it's just had no
idea that that was a thing A long
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time since we had to do that. I think it's my mom did make
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me watch It's a wonderful life.
I don't know if I would not before.
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I work think. I think that's
how you learned about it. The
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kids are watching that again anymore.
I don't think they're watching that anymore.
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I think that one's I mean occasionally. I mean I've shown my kids,
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but I'm not sure that it's a
common watch for the average teenage of these
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days. So you talked about one
of the kind of maybe more durable,
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lasting changes being the digital acquisition.
What do you see as the next thing
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coming in the digital acquisition and if
that becomes up front on the to your
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point, the war for differentiation,
how do I like, what is it
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that people should be thinking about when
it comes to digital acquisition, digital account
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opening and the kind of thing that
fast follows after it, which is fraud
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and now we think about reducing the
friction and making an experience that we like,
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but not also introduced seeing a lot
of risk of you know, mouthfeasance.
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Yeah, I mean, I would
say that digital acquisition has to be
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easy, right, and so it's
on us to figure out how to prevent
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the fraud, how to mitigate the
fraud. And luckily in our ecosystem there
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is a ton of data right into
those of us who are in the industry.
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It's on us to make sure that
we can set that up for success.
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And so I think the core of
the drive to digital and that persistence
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is consumers and customers at large of
seeing the benefit of convenience, they seeing
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the benefit of how they interact in
digital spaces, and for us to continue
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to drive that, we've kind of
make sure that that value exchange is very
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clear that they clearly see benefit,
that they don't feel as if we're trying
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to tell them, hey, you
want to do this, but instead you
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should you We really need to integrate
ourselves in a way that makes it apparent
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to them how it's easier, how
it's more convenient, how it is see
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and really and really see that totally
agree. I think, you know,
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post pandemic, you're really looking at
a world that has a higher demand of
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digital fluidity and ease of service,
um, you know, and coupit once
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been on that journey for a long
time. Well, I've been an account
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opening all that kind of um,
you know, bring up the right part,
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that dirty underbellue of that is we're
also protecting from fraud at the same
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time. Yeah, and that may
just be what's next because very often fraud
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defenses or hand in hand with friction
for good customers, and so there's always
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this kind of push and pulled dichotomy
of creating friction for good customers is kind
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of how you defend or have better
rates defense rates against fraud, right,
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or you know, the opposite could
be true. I make it easy and
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fluid and way too exposed to fraudsters, and so you know it is going
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to be a vowel for data and
capability on doing that well minimizing the most
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positives. That kind of the balancing
of those who thinks is really hard is
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we find it even harder and lending
to the extent that like when you put
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friction front customers, you end up
driving away the goods. You end up
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actually negatively not just losing the accounts, but negatively affecting your credit performance because
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like the best customers won't sit through
the friction. So then not only did
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I and I get to balance,
but I negatively affected my credit performance by
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putting the friction it. But it's
like I can have a no friction process.
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It's kind of it reminds me of
my r CEOs sometimes. Class.
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It's the lending business is the easiest
business in history to grow and she's hard
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to get your money, man,
but there is room for hope, right
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and I go where like even in
lending, Like when you think about how
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far we come in terms of instant
positioning, right, Like, all of
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that to eat is out there,
and as banking becomes more and more real
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time, it's yeah, it's it's
just an exciting challenge. It's one that
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we're Yeah, I feel like we're
just at the early stages of getting really
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good at these things, and particularly
machine learning AI models. We have to
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go into chat GPT, but the
things that it is doing even we're what
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we spend a lot of time in
the AI space. We've got a lot
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of AI models and what I looked
at, I want, are they doing
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something we're not thinking about? Because
the delete frog in terms of abilities so
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large we start applying this technology in
the right ways, can we get really
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good at these things? And I
think, I think there's a lot of
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opportunity there, but it will be
Yeah, I think it will be a
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competitive space. That's how boring deposits
become exciting. And they're not boring it
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a leak. Not I think boring
about deposits either think I mean, I
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don't know if you guys want to
comment on this, but deposits will become
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I'll be curious. The stability of
deposits I think has become into question.
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And so like if you think about
not that we need to delve into SVV,
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but I think at the end of
the day making long term bets that
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maybe you're not great right in terms
of interest rate risk, they still aren't
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bad love Like I have lot people
call all s people hell a lot of
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bad loans, but then it actually
bought us treasuries and they're not bad loans,
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they're just wrong interest rates. But
there's an assumption that I can I
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can survive the cycle because my deposits
are saying so I don't. Actually I
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can live through a low return.
It just hits my returns attle bit.
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I like it's fine. And the
idea that your deposits can come and go
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like held to maturities, only held
to maturities as long as your depositors don't
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ask for their money back, and
the percentage of depositors that might do that,
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I think we have to now think
that that's a more fluctuating number than
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we maybe thought five years ago.
That's going to change risk management and the
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way you think about the risk of
your deposits permanently for I think many banks,
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and that's understanding your risk and your
ability to maintain stability deposits, I
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think is changing pretty dramatically in terms
of how the market thinks about it and
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probably how banks want to start calculating
how at risk are my deposits? How
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do I think about the likelihood of
some larger number of deposits coming out the
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door that causes me to be exposed
in some way I wasn't expecting for sure,
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I can only speak for Capital one
where notoriously conservatives the three practices you
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know, so does sound really good
right now? They do? They sound
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conveniently good right now, But I
mean, I do think it's going back
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to my station on Classic boring banking
and doing it being risk managers at the
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core of who we are, whether
that's from capital, liquidity, credit,
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risk, floods the organization that way, I definitely it's like sub heads.
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Yeah for sure. Yeah, I
mean, I completely completely agree. I
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feel like the fundamentals of the business
are critically important. You've got to understand
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them and got to appreciate them,
and got to control and watch that data
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and watch the ve here, right, so that you're not caught off guard
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or surprise, because understanding what's a
core deposit versus a deposit that has likelihood
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and body is very very important.
Not every deposit is incredibly right sensitive.
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Right, people still have money in
their operating account and their checking account.
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00:18:36.480 --> 00:18:41.359
They still have convenience even more or
dollar savings accounts. Right. They might
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have goals that they're setting up they're
saving towards, So watching that closely is
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one of their our obligations, right, is to monitor that and ensure that
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we are we're creating the solutions that
are meaningful for our targets. Are there
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new points of data or ways you're
looking at that and the you know,
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not just we are in the pandemic
or what happened sf be at Over the
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last couple of years of deposits have
become interesting. Are there different ways you're
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looking at distinguishing between core and more
transactional deposits that are more and less at
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risk? And kind of like thinking
about that because that's an interesting category of
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like how do we understand that?
Particularly is the nature of what we're trying
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to measure might be shifting a little
bit under our feet. I mean what
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I would say to that is we
have more data today than when I started
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in banking twenty few years ago.
I could have ever even dreamed imagine,
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right, And so the concept of
getting down to like the detail of intra
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day how things are going, not
just at the segment level, but down
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like getting really really granular. I
think that's where we're headed. And we're
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we've made tremendous progress. They're in
and we've got you know, certainly more
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to do in that space, but
it is possible, right, Like you
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need to understand like what is of
interest, what is of importance to your
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target customer solution against that and ensure
that your strategies are not betting or an
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interest ry, because that is not
a job if any backo to do either,
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but rather that you are thoughtful in
how you're managing your books, and
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you're using your deposit book to enable
prudent lending and other ways injuring your capital
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and investments. So I do think
there are lots of silver alignings in this
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and the CORE. I guess to
your question about stability, the fundamental around
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primary checking and just that CORE operating
a care rate, like, there's really
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much that's more important than like,
I worked really hard to earn this money.
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I need a safe and secure,
an easy way support out right,
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those fundamentals, I think they are
going to persist. I don't see that
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that CORE is becoming overly volatile in
the future. I think they're very different
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segments till agree. I do think
there's there's an interesting thing where we're talking
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about the non rate intangibles. Trust
security, Well, that's security in all
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00:20:57.720 --> 00:21:03.920
forms broad defend your data, and
then we're also always looking at the data
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00:21:03.960 --> 00:21:07.200
to trying to figure out if we
can analyze and figure out where that is
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right and really kind of obsessing,
you know, what are the indicators of
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00:21:11.640 --> 00:21:17.559
that trust, of loyalty, of
deposit resilience, thinking about multiproduct relationships,
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00:21:17.599 --> 00:21:21.519
the entire value that you're offering out
there. Do you have the tools to
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help people grow and manage the money, are reducing their stress levels based on
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a servicing experience and things like that. So that's where it becomes really interesting.
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We're using data and analysis to try
to get to that kind of core
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00:21:33.160 --> 00:21:37.880
stickiness typob idea, and at the
same time we're chasing something a little bit
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00:21:37.079 --> 00:21:42.000
more intangible and earned. All right, So last question for you guys,
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00:21:42.000 --> 00:21:45.519
what's what comes next? It's been
an interesting He's not been a dull last
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00:21:45.720 --> 00:21:51.240
call at twelve twenty four months,
but what are your predictions for what comes
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00:21:51.319 --> 00:21:56.039
next in this space and what bankers
should be doing to prepare for what's coming.
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00:21:56.599 --> 00:21:59.240
No one makes to make it predictions. It's a scary time to make
318
00:21:59.240 --> 00:22:03.799
a prediction as we think of how
I feel like the consumers have spoken like
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00:22:03.839 --> 00:22:08.160
they want everything in real time,
they want it missionless we have, and
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I feel somewhat repetitive here, but
I think that data as a differentiator is
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going to be critically important. Right. We need to work with speed so
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that we can make it easier for
that end consumer. We need to come
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up with lights that we can provide
actionable insights in the moment tack so that
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00:22:26.000 --> 00:22:32.200
it doesn't feel like work to bank. It ought to be something that's very
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seamlessly integrated into their lives. And
there's been so much advancement in the speed
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00:22:37.240 --> 00:22:41.440
of processing data that I can see
that as a reality in our future.
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00:22:41.519 --> 00:22:44.960
We've made really great progress along that
journey, so that that's where I think
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00:22:45.000 --> 00:22:48.599
we're Also I feel like there's this
thing for not just Bank, but any
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00:22:48.640 --> 00:22:52.640
any instititions, like the presence of
so much data. We have so much
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00:22:52.640 --> 00:22:56.960
more data, but turning that into
actionable insight that is a thing that is
331
00:22:56.960 --> 00:23:00.480
still a struggle. And sometimes I
feel now like often for for anybody in
332
00:23:00.640 --> 00:23:04.400
a large organization, like yeah,
used to go to the store and there's
333
00:23:04.400 --> 00:23:07.960
like two options of something you want
this A or B, and out it's
334
00:23:07.960 --> 00:23:11.359
like there's thirty five options. I
don't know. I just want to I
335
00:23:11.400 --> 00:23:12.240
don't I don't know what to do. And I feel like data is that
336
00:23:12.279 --> 00:23:18.440
way now where there's so much it's
on it's harder to extract though the insights
337
00:23:18.519 --> 00:23:22.319
from the data because there's so much
of it. You're that's learning how to
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00:23:22.359 --> 00:23:26.839
do that. Building institutional capability,
the technical capability to turn data into real
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00:23:26.880 --> 00:23:32.359
knowledge, insights, useful information for
your customers, for your own internal stakeholders,
340
00:23:32.400 --> 00:23:33.920
is like such a critical skill to
be building and take advantage of what's
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00:23:33.960 --> 00:23:37.519
coming. Yeah, to transform the
complex into the simple. Right, Yeah,
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00:23:38.119 --> 00:23:41.200
there's room magic in that. Yeah. I think going back, I
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00:23:41.240 --> 00:23:45.799
think it is kind of the dual
mandate of customers new expectations, like they
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00:23:45.799 --> 00:23:49.519
don't order food in the same way
or people the same way, a burden.
345
00:23:49.920 --> 00:23:56.680
And I think about these kind of
non finance expectations setting that's out there
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00:23:56.680 --> 00:24:00.279
around us that says everything's fluid and
easy, and then we just talked about
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00:24:00.279 --> 00:24:03.200
protecting your data, protecting you against
fraud and all those things are kind of
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00:24:03.200 --> 00:24:07.119
a competing dual mandates. And I
think them actually is trying to get that
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00:24:07.319 --> 00:24:11.400
right, you get that bell trying
to balance the two and iliver the expectations
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while falling down on their prudent risk
management. There we got there. We
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got nothing dull about deposits. James
Edge, I appreciate you guys joining me
352
00:24:19.680 --> 00:24:22.319
today. This is a fascinating discussion
for a guy in the lending space to
353
00:24:22.400 --> 00:24:26.160
learn about the deposits space. And
I appreciate your sharing your thoughts. Upstart
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00:24:26.200 --> 00:24:30.920
partners with banks and credit unions to
help grow their consumer loan portfolios and deliver
355
00:24:32.000 --> 00:24:37.240
a modern, all digital lending experience. As the average consumer becomes more digitally
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than traditional credit models. With fraud
rates near zero, Upstarts All digital experience
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reduces manual processing for banks and offers
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00:25:00.559 --> 00:25:04.319
Whether you're looking to grow and enhance
your existing personal and auto lending programs or
361
00:25:04.400 --> 00:25:10.039
you're just getting started, Upstart can
help. Upstart offers an end to end
362
00:25:10.119 --> 00:25:14.240
solution that can help you find more
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00:25:14.519 --> 00:25:18.759
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