From Europe to the US: Cultural and Market Nuances in FinTech

Joining our host https://www.linkedin.com/in/edwardswalters/ this week is Simon Darchis, Head of Partnerships at https://www.finwise.bank/, to discuss his trajectory in the financial services sector from Europe to the US. With this multi-cultural...
Joining our host Ed Walters this week is Simon Darchis, Head of Partnerships at Finwise Bank, to discuss his trajectory in the financial services sector from Europe to the US. With this multi-cultural background in finance, Simon explains the intricacies of fintech, unraveling the cultural and regulatory differences that shape these distinct markets.
Ed and Simon discuss:
- The pivotal role of adaptability in navigating the evolving landscape of financial services
- Insights into the contrasting fintech practices between America and Europe, emphasizing the significance of cultural understanding in the industry
- The critical importance of compliance in fintech partnerships
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You're listening to Leaders in lending from
Upstart, a podcast dedicated to helping consumer
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lenders grow their programs and improve their
product offerings. Each week, here,
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decision makers in the finance industry offer
insights into the future of the lending industry,
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best practices around digital transformation, and
more. Let's get into the show.
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Welcome everyone, I'm here today with
Sarmon Darcis, head of Partnerships Finwise
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Bank. Simon. Hello, he
Ed, how are you. I'm doing
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great? Thank you for joining me
today. Yeah, thank you for having
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me great. So, you know, the first question that we always like
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to ask on these podcasts is really, folks journey and financial services, you
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know, so as we'll talk about
your role here in a second, but
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let's can we start kind of with
you giving a summary of your journey in
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financial services and what got you to
the head of partnership's role of Finwise.
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Yeah. Absolutely, I mean my
journey in financial services was somewhat of an
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accident, and if I'm being perfectly
honest, I was born and raised in
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Friends. I decided to move to
Canada when I was sixteen. The reason
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why I did that is that I
really wanted to become a doctor, and
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I figured that if you finished high
school in Quebec, you could go straight
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into med school right after high school. You didn't have to get a bachelor's
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degree. So that's what I did. Finish high school in Montreal, ended
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up getting into the medical program that
I wanted, and I really, really
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really hated it. I was miserable
for the first semester of med school.
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Hated the way it was taught.
I felt like I just had to learn
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everything by heart, didn't have to
use my brain. So I kind of
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had to set down and figure out
what it was that I wanted to do
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for the rest of my life,
which is a really tough question to ask
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a seventeen year old that's thirty five
hundred miles away from his family. So
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kind of figured that. I was
always a geek, always really into technology,
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always loved to learn about the economy
and global policies and how it affected
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the lives of citizens, So economics
made a little bit of sense. And
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then what's economics without financial services?
So that's how I kind of decided to
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study comside finance and economics. Because
I decided not to make it easy for
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myself. Whatsoever did that, and
you know, my summer of freshman year
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it came about really wanted an internship. Didn't feel like doing nothing over the
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summer. So I ended up getting
a summer internship at a bank that no
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one had ever heard of that was
based in New Jersey, in the suburbs
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of New York that now became an
industry name, and that's Cross River,
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right, So spend the summer there, learned about peer to peer lending because
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that's what it was called at the
time, right, marketplace standing was in
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terminology that we're using. Spend the
summer doing that, and you know,
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at the end of the internship,
I kind of went up to the CEO.
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It was like, Hey, now
that I've started working, kind I
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want to keep working. Is there
anyone that you can introduce metwe in Canada
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where you know, I could keep
working forward during the school year. And
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that's when he offered to fly me
out to New York every year, every
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actually every week it was, and
every year it was every week going back
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and forth between Montreal and New York. And and that's how I became a
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full time intern of Cross River and
how I saw the industry pop up.
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Right. We went from marketplace lending
or Peter peer lending to what is known
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now as marketplace lending with institutional investors, to crypto payments, cards, deposit
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sponsorship. So had a really really
fun time looking at this, looking at
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this industry, kind of be born
from nothing. Graduated, decided that I
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wanted to try the more traditional finance
route, so went to Merrill Lynch for
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a little bit, and honestly,
it was boring. I'm not gonna lie,
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you know. You go from fintech
to this multi century all the institution
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and you kind of feel like you're
missing out on the cool stuff. So
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quickly went back to fintech, and
that's when I joined fin Wise. I
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originally joined fin Wise to help stand
up this new business line. I think
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I was employee number nineteen. When
I joined fin Wise, it was a
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super tiny financial institution. We I
think at the time we had thirteen million
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dollars in capital, barely over one
hundred million dollars in originations every year.
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Now we're one hundred and seventeen million
dollars in capital, over a billion dollars
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in originations every quarter. So really
sell tremendous growth that at fin Wise evolved
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with the company. You know,
at first the focus was on marketplace lending.
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We always had this understanding that we
wanted to grow past marketplace standing and
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started sponsoring payments and cards. But
honestly, MPL was pretty successful, right
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and took up a bunch of our
time. So as interest rates started to
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rise and origination sorry to drop,
we decided to take a beat figure out
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what it was that we wanted to
do long term in terms of fintech.
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And now we're we're growing in all
directions, in all fintech directions. So
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it's it's really fun. No,
that's a great story. And I mean
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definitely that willingness to zigzag. You
know, starting with you think you're going
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to do one thing, and many
of us are in that same spot,
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right, we think where this is
what we want to do with our career,
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and then we get into it,
and you know, we pivot and
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continue to ride that. You have
an interesting perspective, as you talked about,
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you know, you didn't start in
the States, and so you have
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some views I would I would imagine
on the differences of how financial services work
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in Europe as it compares to America. Could you share some of that perspective
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or some of the differences that kind
of stand out to you that occur.
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Yeah, one hundred percent. And
I think most of the differences between the
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American market and the European markets stem
in cultural differences. We always think,
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you know, Europe and America two
regions of the Western world, they're kind
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of all the same, right,
but we we live fairly differently as it
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pertains to financial services and money management. For instance, the American economy is
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very much driven on debt, whether
it's it's commercial debt or consumer debt.
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It's a fun little tidbit. But
in Europe we have this stereotype that for
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every dollar than on American earns,
he's going to spend three, So the
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difference has to be made up somewhere. In Europe. You don't have lending
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as widely available. Credit cards are
very unknown. They exist, but they're
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not very much. They're not very
much used. Installment loans same thing.
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You'll get a personal loan if you
want to do home renovation or if you
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have extremely large expenditures, but you're
now going to use a personal loan for
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a shortfall in budget, you know, And we're very much thought that at
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an early age, and I can
remember my parents selling me, never spend
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more than your own and make sure
that you're building, you know, a
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nice little piggybank. So coming from
those cultural differences, FinTechs just grew in
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different directions in America and in Europe. And I think that's why when you
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look at the fintech industry, the
first sub sector that really popped in America
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was a lending space, right,
especially that it was right after two thousand
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and eight. No one was lending
anymore, very hard to get alone.
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In Europe, the sector that really
pupped was was neo banks, right.
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It was transactional tools like cards.
It was almost Venmo like companies right to
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facilitate peer to peer payments. But
lending didn't take off and still hasn't.
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As I said, I think it
stems in the cultural difference. I think
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it stems also in a difference of
data being available. You know, in
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the States, even in Canada,
we have the credit bureaus. We can
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easily make an assessment of the credit
quality of a customer and all of that
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on an automated basis. Most countries
in Europe, with the notable exception of
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Germany and the UK don't have credit
agencies, so if you're to apply for
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a personal loan, you do it
at the branch of your bank that you
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normally go to and you go through
manual on the writing. You know,
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we are starting to see an effort
to create open banking in Europe that is
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actually, in some regards a little
bit more successful than it is in Europe
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because it is created by the financial
institutions and not by FinTechs. But that's
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all you get. It's access to
transactional data. You don't get that holistic
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view of how a customer may have
performed on their past debts. And also
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they don't get a lot of past
debts. So you have that friends,
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and that's why the fintech sector just
evolved differently. And then you you also
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have a difference in terms of how
business or fintech business is done in America
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and in Europe. In America,
in order for a business to scale,
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generally they'll create those famous bank partnerships. Right, It's very hard for a
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fintech to get a banking license.
We've seen a few, right, they've
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acquired banks, it's gone into nova
licenses. In Europe, you don't have
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that concept of bank partnerships. FinTechs
very much become banks. There are simplified
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banking licenses that are available to FinTechs, or they can get full service licenses.
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And the nice thing about Europe is
that it's a conglomerate of countries and
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if you have a banking license in
one of those countries, you can operate
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throughout the European Union. The market
definitely took a little bit of a hit
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when the UK exited the European Union. The UK was generally the point of
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entry for FinTechs into the EU.
Now that has transitioned to Belgium and a
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little bit of the Netherlands, but
it's very much still the same concept.
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They get their own banking licenses.
No very interesting that and you do,
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I imagine kind of having that unique
perspective just as you're incorporating kind of some
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of your I wouldn't say necessary day
to day decisions, but as you're kind
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of thinking about the macro and thinking
about expansion of just understanding how financial services
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works across the globe to bring those
insights and say how you can maybe leverage
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best practices or things that you think
are working other places. That may may
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be able to apply here, right, Yeah, no, you one hundred
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percent to it, right. Especially, I think the best example of this
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is payments. You know, real
time payments have always been a thing in
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Europe, and when I moved to
the States and I was like, wait,
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I have to wait how long to
send money? It creates you bring
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those use cases, right, those
things that you thought you for granted,
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you bring those things to the United
States. And when you're in the position
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that I am right to looking at
fintech strategy and fintech products on a day
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to day basis, that is a
good baggage to have. It's a good
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knowledge base to have. It.
It just brings a different perspective and allows
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for maybe a little bit more creativity
as it pertains to product creation. No
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good, now, thank you for
sharing that. Very interesting. As we
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transition to your current role, so
as the head of partnerships, can you
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describe what does the day to day
look like? What does the kind of
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the scope of work? So the
day to day is very much split into
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two buckets. On one hand,
you're very much a firefighter all day every
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day. You have to make sure
that everything is running smoothly. You have
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to make sure that everyone is happy, particularly your partners and your regulators.
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And you know, I've always somewhat
described this role as having three main buckets
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of people that your service. You
have the internal people at the bank,
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because you're you're the point of contact
for everyone, right, internal folks,
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and your your partners. You have
your partners. Obviously, they're your bread
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and butter. They're the ones that
are advertising your products and that are bringing
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your products to market. And then
you have your regulators. So it's always
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a little bit of a juggling act
to make sure that everyone stays happy and
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stays on the same page. And
really the second part of the role is
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is very much focused on strategy,
right. It's trying to stay up to
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date with the current trends, making
sure that the bank is not falling behind
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on the next trends, on the
next products that are going to come out,
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and how we ensure that we're going
to be able to service or offer
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those products. So it's a little
bit of everyday management and long term thinking,
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right, which makes the job super
interesting. No, it's never boring,
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never, So let me I'll pull
on kind of two pieces there,
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and the first is you talked about
the working with regulators and the platory environment.
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Can you expand a little bit more. Obviously, none of these programs
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are just set and forget it right. There's constant evolution and regulations as things
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are happening in the environment. So
as you're working with your fintech partners and
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then also managing through the regulatory environment, can you talk about how you're not
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only staying current what the requirements are, but then making sure that your fintech
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partners are meeting up to those expectations. Yeah. Absolutely, And I think
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it's a it's an important question in
the context of what's going on at least
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on the financial institution side right now. How do we make sure that we
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stay clean and that we run extremely
compliant programs. But I do have to
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say that the recipe for us hasn't
really changed at the bank. You know
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what attracted me to fin Wise even
back then in twenty eighteen, when the
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business language just getting started, was
the fact that compliance was put first and
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foremost. We're not a nonprofit,
we are a for profit business. So
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the you know, the revenue maximization
strategy is here. However, it will
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never come at the cost of compliance, which I think a lot of financial
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institutions, you know, someone missed
the mark on. Yes, there is
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a ton of business to be had, but you have to be selected and
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you have to make sure that you're
getting into the right kind of partnership.
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So, you know, yes,
when we saw all of these all of
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these content orders, it prompted the
question of are we good with those things?
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We are we sure that we're squeaky
clean, And I think we somewhat
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came up, you know, with
with the decision that we are. But
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we're always striving for improvements. We're
always putting new processes and new systems in
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place to make sure that we remain
best in practice as it pertains to compliance.
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But if we're being honest, it's
always been a little bit challenging to
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work with FinTechs. You know,
in the context of bank partnerships, FinTechs
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are two things. To a bank
partner, they are a client but also
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an extension of the bank. So
if they're a client, you strive to
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maximize your relationship. You strive to
maximize revenue, you strive to maximize growth,
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and you strive to maximize overall happiness. If you're looking at them as
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an extension of the bank. Those
same principles apply, but you do have
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more control over them. And I
think this is the really critical challenging part
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of those fintech relationships. How do
you force a platform and I'm saying force,
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you know, loosely, but how
do you require platforms to adhere to
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specific things because of your own risk
tolerance when they may not be on the
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same page. So everything is always
a little bit of negotiations, even you
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know, as it pertains compliance because
we may be coming from a different perspective
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and we have to meet somewhere in
the middle. We have to meet some
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way where the fintech is happy,
growth is maximized and compliance is preserved.
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And you know, as I said, it is it is challenging. I
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mean, we we are financial institutions. We have stringent requirements that we have
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to live with and unfortunately those requirements, unfortunately or fortunately, those requirements also
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apply to the financial to the fintech. So how that translates in practice is,
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you know, the outer most need
for a trust relationship between the fintech
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and the bank. The fintech has
to trust that the bank is not going
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above and beyond for the reason,
and the bank has to trust that the
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fintech is doing everything as they've presented. Right, So it's but it is
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still a culture of trust. But
verify. We'll make sure that you know
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processes are being are being respected through
reports, through testing that will get done
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independ and through audits that are done
by third party firms. Will get reports
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on a weekly basis, on a
monthly basis, even on a daily basis
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for some And you know, as
part of those reports and all of this
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data that we get, we look
for indicators that something is wrong. I'll
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give you an example if as part
of your complaints or as part of a
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fintech complaint, we see that a
lot of people are complaining that there's an
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issue with repaying their loans because the
servicing platform is not it's not great,
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it's not used or friendly. Most
likely, depending on the kind of volume
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of complaints that you're getting in that
area, it is most likely an area
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of concern that the bank has to
dive into. So we use all of
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the data is provided to the fintech
to make informed decision and to assess the
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risk of each partnership. And you
know, I'll somewhat wrap up my long
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answer with an advice for the banks
that are looking to get into the space.
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It looks like an extremely attractive business. You know, at face value,
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it looks like a business with high
profit margins, low op X,
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very little risk, and that couldn't
be further from the truth. I have
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seen banks that are standing up that
kind of program with one compliance person in
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this environment. It definitely does not
work, and it did not work ten
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years ago. You need to put
in the right investment. You need to
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put in the right to risk control
and the right infrastructure to make sure that
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your fintech is being served correctly,
your end user is being served correctly,
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and that you're staying compliant. And
I think a lot of banks right now
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are missing the mark on this.
Now, some really good insights you describe.
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I mean, the kind of what
I was listening is that the takeaway
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on that is, first and foremost, there has to be strong communication with
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your partners and regulators, because you're
making sure is everyone interpreting it the same
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way as you're describing and having those
conversations and how are you discussing. And
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then the second thing I'm kind of
taking away is just making sure that you're
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investing the resources that if you're going
to get into this business, don't understaff
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it and don't make sure you're setting
up with the right amount of resources to
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manage the risk, assess the risk, and manage the partnership. And then
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that transit relates to us. Then
let me go your second point you talked
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about earlier, as you said,
okay, first on the regulatory and then
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you said there's a strategy component,
right, So it's you have to decide
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all who am I partnering with because
of what you just described. You've said
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there's a lot of work, there's
a lot of investment you need to make,
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there's time, so finding the right
partner. So how do you go
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about selecting who you work with?
And is there a process to that?
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I mean, how do you guys
think about that? There is? And
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you know the biggest thing is that
you you can't be worried about saying no
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to a partner. You have to
be selected. So the first thing that
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we look at when we you are
talking to a prospective platform is market fit.
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Is this a long term product that
is creating a need or that is
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solving for a need in the market. There is a lot of startups,
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and it's not just valid for the
fintech industries. It's valid for a lot
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of various industries that are a gimmick
candidatey. So you want to make sure
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that the market fit is there.
Then the second thing is the culture of
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the company and the leadership of that
company. Did they run you know,
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I'll throw out a couple of things
such as, did they ever run into
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issues with regulators or law enforcement authorities? Did one of the previous ventures that
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they work at got into that kind
of issues? So you look at the
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past of the founding team, the
past of the past experience of the key
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staff, just to get a sense
of who they are and what is the
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culture that they're looking to create in
the venture that is looking to partner with
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you. Then, finally, expanding
on that culture, you want to make
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sure that they have a culture of
compliance and that they have the right compliance
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staff in place, which is sometimes
challenging with very new startups. Right,
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they may not have made the investment
in the compliance staff, so maybe they're
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utilizing a law firm to fulfill that
need. So and if that's the case,
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you want to make sure that they
have a plan in place to create
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that compliance environment in house. They
can leverage law firms if they want to,
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but they should have the staff internally. Once we're kind of pass this
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first hurdle, we have a pretty
extensive due diligence process, right. We
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want to make sure that you have
strong financial backing. We want to make
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sure that if you're playing on the
lending side of the of the space,
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that you have access to debt and
you have access to equity. If you're
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going to be financing everything yourself,
we want to make sure that depending on
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the stage that you're in in the
life of your company, which you have
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put in place, matches that If
you're a very established player like upsord wise,
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when fin partnered with upstart, you're
expecting to see quite a bit of
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00:22:11.920 --> 00:22:15.200
policies and procedures, right, You're
expecting to see that compliance environment authorities to
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that. If it's a newly established
startup, maybe not, so those requirements
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00:22:22.400 --> 00:22:26.920
will depend on where the company is
that in their life cycle. And then
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finally, the most critical piece is
the onboarding process. This is when we
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work hand in hand with the fintech
to make sure that all the right pieces
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have been put in place to stand
up a fin wise product. You know,
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00:22:41.920 --> 00:22:47.640
there was recently updated guidance that was
issued by the FDIC as it pertains
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to third party relationships or bank partnerships
fell into this where the FDIC is now
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asking the bank to have the right
process in place to assess the risk of
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a relationship to entering into that relationship. That's a process that we've always followed
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that fina wise. So we feel
very confident in the recipe that we've developed
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to select the right fintech partners No, it's good and it's you have to
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be thorough. It is any partnership
you get into as a representation of your
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brand and an extension of your organization. So everything you described, you know
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00:23:19.960 --> 00:23:25.039
definitely makes sense of why you want
to make sure you're doing the amount of
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00:23:25.079 --> 00:23:27.759
diligence that you describe. So let
me wrap. I always like to as
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we come to the end kind of
three quick quick questions. The first is,
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tell me, is there a tech
or an app that you just right
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now? You can't live without that
it is just part of your kind of
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day to day that is kind of
your go to right now. I mean,
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look, it's going to sound various, stereotypical, but I don't think
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I could live without my phone.
Right. This is where I conduct business.
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This is how I talk to my
family, that's abroad, It's how
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I manage my finances, it's how
I I you know, even now,
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it's how I pay right. I
honestly can't remember the last time I walked
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out with my wallet. I have
my phone. It's enough to do everything,
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so that that piece of technology,
unfortunately, has become pretty critical to
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my life. Yeah, you'll walk
out of the house without a not bring
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a driver's license or a wallet or
anything like that. But if you walk
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out without your phone, you're heading
back yet one hundred percent you feel naked
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without it. Yeah. Now,
so my second question is, you know,
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we're financial services. It's a risk
based business. We all have to
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manage risk if you're in financial services
and so and sometimes you have to make
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internal risks for career or just kind
of business decisions. Can you share an
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instance where you think you had to
make a risk or a bold decision and
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what did you learn? What was
the outcome of doing that? Yeah,
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so, you know, I think
the biggest risk that I took in my
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career was to switch over to finwise, right, When I started at cross
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River, I didn't have that consideration
of is the bank small, is it
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00:25:03.319 --> 00:25:07.759
big? It was an internship and
I was very young, so I didn't
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have to consider those things. But
by the time I left cross River,
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00:25:12.160 --> 00:25:18.599
it was a very established player in
the space right And so when that opportunity
333
00:25:18.759 --> 00:25:22.119
came up at finn Wise, it
would have been or it was to go
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00:25:22.240 --> 00:25:26.680
back to very much being in the
trenches. A lot of it has not
335
00:25:26.960 --> 00:25:32.519
been stood up yet. It's recreating
a business line from scratch, and that
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00:25:32.680 --> 00:25:37.240
was a risk, but I think
it's somewhat of what keeps me going in
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00:25:37.279 --> 00:25:41.839
my career. I love being the
guy that is standing up new stuff that
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00:25:41.440 --> 00:25:45.920
you know, is trying to figure
it out, that that is deep in
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00:25:45.920 --> 00:25:49.240
the trenches. It's truly what I
enjoy. So the switch to finn Wise
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00:25:51.039 --> 00:25:57.279
definitely solidified that I'm this guy that
is super happy with new established company and
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00:25:57.960 --> 00:26:02.920
you know, being a jack of
all trade as opposed to as being an
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00:26:02.920 --> 00:26:06.720
employee number at a company as big
as Bank of America, for instance.
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00:26:07.200 --> 00:26:10.960
Now you're looking at it, it
sounds like you thrive in that fast paced
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environment. Now good to hear.
And then the last is is we think
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about twenty twenty four, any bold
predictions of what you think might happen over
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the next eighteen to twenty four months. I think we'll start to see an
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even more dramatic rise in the use
of artificial intelligence. Lending has somewhat embraced
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it already, I mean, a
lot of marketplace lenders now use artificial intelligence
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based proprietary models, but I think
we'll see it even more in other areas.
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I could see a tremendous rise in
the use of neural nets for anti
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fraud solutions, for instance, for
KYC solutions that use extremely non traditional data
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00:26:56.000 --> 00:27:00.759
sources. Right now, if you're
looking at fraud you know, or transaction
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00:27:00.880 --> 00:27:06.039
monitoring, it is using financial service
data. I could see, you know,
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00:27:06.359 --> 00:27:11.640
neural nets being created that are pulling
from news or pulling from social media,
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00:27:11.720 --> 00:27:17.960
that are pulling from past usage across
various financial institutions. So I think
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00:27:18.240 --> 00:27:22.000
we'll see that, And of course
we'll see the rise of artificial intelligence for
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00:27:22.440 --> 00:27:29.440
more operational efficiency and for improving the
accuracy of the models that we already have
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in place today. And you know, I'll wrap up with with this,
359
00:27:32.960 --> 00:27:36.839
I could, you know, give
your predictions all day long but I'll wrap
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00:27:36.920 --> 00:27:41.720
up with this. I think big
tech will eat at the market shares even
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00:27:41.799 --> 00:27:45.359
more than they are right now as
it pertains to fintech. You know,
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00:27:45.640 --> 00:27:51.160
if we look at Apple, I
think it's a great use case of how
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00:27:51.200 --> 00:27:56.640
big tech can can, you know, try to penetrate that fintech industry.
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00:27:56.680 --> 00:28:00.640
They started with an Apple card.
It was a partnership with owned sacs.
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We knew that Golden Sax wanted to
penetrate the consumer market. And at first
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it was like this is a natural
evolution for Apple, but then it was
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by now, pay later. Now
it's payment processing. Right. iPhones and
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00:28:12.720 --> 00:28:18.559
iPads for the past six months have
been able to process card payments on device.
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00:28:18.599 --> 00:28:26.119
So I think big tech have seen
that fintech is extremely interesting and that
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00:28:26.200 --> 00:28:30.799
there is a play for them.
Right. Amazon is another great use case.
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00:28:30.799 --> 00:28:37.960
I mean, Amazon has been an
extremely vocal adversary of interchange fees in
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00:28:37.000 --> 00:28:41.960
the States. We could see a
world where Amazon is creating their own payments
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00:28:42.000 --> 00:28:47.039
hub. They may be creating their
own neo bank, you know, I
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00:28:47.079 --> 00:28:51.279
think this will happen sooner rather than
later. I don't think this is a
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00:28:51.359 --> 00:28:56.119
multi decade opportunity for those big techs
I think this is something that they're actively
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00:28:56.240 --> 00:29:03.599
working on right now. Yeah,
you're seeing just different organizations cross traditional boundaries
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00:29:03.640 --> 00:29:06.720
of where you wouldn't think that they
would be doing business, but it just
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00:29:06.799 --> 00:29:11.079
does. Financial services is kind of
ingrained in a lot of those components.
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00:29:11.119 --> 00:29:15.839
So we'll look forward to checking back
in and seeing and some of your predictions.
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00:29:15.279 --> 00:29:18.640
Simon, thank you so much for
taking the time today. I've enjoyed
381
00:29:18.640 --> 00:29:22.400
the conversation, learning a little bit
more about your background and your journey and
382
00:29:22.400 --> 00:29:26.319
appreciate the insights today. Perfect.
Thank you so much, Ed, I
383
00:29:26.359 --> 00:29:30.559
appreciate it. Upstart partners with banks
and credit unions to help grow their consumer
384
00:29:30.640 --> 00:29:36.680
loan portfolios and deliver a modern,
all digital lending experience. As the average
385
00:29:36.720 --> 00:29:41.359
consumer becomes more digitally savvy, it
only makes sense that their bank does too.
386
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Upstarts AI lending platform uses sophisticated machine
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and approve more applicants than traditional credit
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Upstarts all digital experience reduces manual processing
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experience for consumers. Whether you're looking
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auto lending programs, or you're just
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offers an end to end solution that
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upstart dot com Slash four dash banks. That's upstart dot com slash four dash
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