Launching Upstart’s AI Certification Course
AI is top of mind for most financial services organizations, but the question of, 'where to begin?' remains. Upstart's new AI in Financial Services Professional Certification course is designed to give banking professionals a firm grounding for the potential of AI in financial services —with a particular focus on credit—as well as practical tools to help them begin the journey of applying AI inside their organizations.
This week, host Lynn Sautter Beal is joined by Jeff Keltner, Startup Advisor at Upstart — and former “Leaders in Lending” host — to talk about Upstart’s AI in Financial Services Professional Certification course.
Discussed in this episode:
- Why Upstart decided to develop the course — and who it’s for
- The content and structure of the course modules
- Process of developing the course (from writing scripts to recording lessons)
- The importance of empowering financial services professionals with knowledge of AI tailored to their field
Register for the course, which is free for a limited time: https://live-upstart-ms.pantheonsite.io/ai-certification/
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You are listening to Leaders in Lending
from Upstart, a podcast dedicated to helping
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consumer lenders grow their programs and improve
their product offerings. Each week, here
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decision makers in the finance industry offer
insights into the future of the lending industry,
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best practices around digital transformation, and
more. Let's get into the show,
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all right, Welcome back Jeff as
a guest to the podcast. So
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Jeff and I are two of the
instructors and an exciting new AI certification course
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that Upstart is launching. Happy to
have you back on Leaders Lending, Jeff,
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Thank you. What's the saying?
Every does a long time listener,
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first time caller, I guess,
longtime host, first time guest. But
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it's fun to be back in front
of the microphone, so to speak.
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Well, great, Well, I'm
looking forward to talking about the AI certification.
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I know we've all been spending a
lot of time working on it internally
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and exciting to get it out out
kind of in the public, so,
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you know, for any of the
listening, Like, you know, can
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you give us some background and like
why did you decide to make this course,
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Like what was the what was the
intent ofment, and how did kind
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of how did it come about as
an idea? I think, you know,
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we kept talking to banks and credit
unions and various people in the industry.
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You said, look, the AI
thing is coming and I don't understand
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it that well. And it seemed
to us like there was so much educational
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content, but it tended to either
be at like fifty thousand feet or five
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hundred like either for people wanting to
build models and you quickly go, I
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don't understand what this means, or
there was content that was like very how
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to use chat GPT to write better
sales emails, and the idea of wanting
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to help people better understand at a
business level, at a functional level,
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how these things work. Not to
be a to be a developer, but
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to be a good consumer, a
good user, a good buyer, or
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a good overseer of the models felt
to us like a gap in the good
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educational content. That's what we were
hearing from from partners and customers, and
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we thought, well, I mean, it seems like something we could do,
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and maybe it'd be useful if we
just went out there and tried to
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help people better understand this space a
little bit. So that was really once
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it was my idea, I think
a number of people and I started,
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we're seeing this and said, hey, I wonder if we could do something
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valuable and contribute to the space and
help people understand a little bit better.
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Sure, so, you know,
I definitely think there's no shortage of at
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least content of various levels of AI
out there. But who who's the who
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do you see as the ideal user
of this course? Like, what's the
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right persona of people who may really
get something out of taking this class from
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the team? Yeah, well so
I guess really, really anybody in financial
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services, you know, and really
focus on business people. I don't want
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to I don't want to start with
who the course isn't for. But we
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really didn't want to design a course
that's intendo like how to build a model,
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how to pick the right model form. We wanted to say for those
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of you who are maybe looking at
an internal team building a model and trying
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to understand can this be used in
a process I run or in a program
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I manage. Anybody in risk or
compliance or that runs a line of business
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within a financial institution or oversees some
functions and wants to be able to ask
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better questions understand the model. That's
really what it was for. So really
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targeting that community of bankers, of
credit union executives, anybody in the kind
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of business side of that who wants
to have a functional understanding of AI,
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that's really who we built it for. Not that it's limited to those people,
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but if you think about who is
the audience, it's people who are
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interfacing with AI models, with teams
building AI models, but aren't people actually
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building models themselves. And that was
who we wanted to really empower and educate
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through the course. That was our
kind of focus in terms of the audience.
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So really to help kind of the
non technical maybe business owners have a
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better grasp of the technical background of
what is happening with the AI models and
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thinking about how they could use them
to improve or enhance their business. Absolutely,
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And if you think about I mean, I hear some people in compliance
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that go these teams brought me an
AI model, and like, I don't
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know what they're They're using these words
to describe what it is, and they're
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not words that I'm familiar with,
or they're described things in different ways.
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How do I get a better grasp
on what questions should I be asking or
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how do I evaluate if this is
an appropriate model for this use that kind
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of thing. We thought, that's
that's the audience we want to empower.
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There's a lot of content if you're
building models that's out there, and if
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you're kind of a consumer level user
of models, I think there's a lot
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of content out there as well.
But at that kind of buyer, overseer,
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you know, manager of a function
that's using an AI model in some
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way or evaluating one, that's really
the audience we wanted to reach out and
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give some better structured content to sure, so kind of the decision maker really
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at the business who's going to be
kind of owning the business outputs of these
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things. So, you know,
can you give a little bit of an
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overview of the kind of maybe the
modules or kind of key learning objectives that
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are covered in the certification course.
Yeah, we can go through the modules,
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but if I think at a higher
level about what we wanted people to
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walk away with, it's really an
understanding of how these models work, how
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they're built, how they function internally, how to assess the suitability of a
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model for a given purpose? Right, So, not so much so I
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use an XG boost model or a
neural in that model. But hey,
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given this model, like does it
have the right kinds of inputs, does
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it have the right kinds of outputs
of the accuracy metrics on par with what
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I might need in this context?
And how do I think about how to
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use that model in my world?
What kind of guardrails might I might put
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on? So really starting with how
how do the models work? How do
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I assess the appropriateness of a model? How do we manage and oversee there's
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a whole section with any our chief
compliance officer talking about governance and oversight and
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model risk management and all those regulatory
concerns, And then there's there's a little
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section at the end where we kind
of get into, like i'll calm brain
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ticklers on how is THEI being used
in financial services? What are ideas for
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where this might be applied? And
also what can I be doing to help
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my organization get ready for an aipower
future? How do I build the foundation?
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So kind of running the spectrum from
a little bit. There's a little
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bit of technical content in there,
and so we wanted that to be available,
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But then there's a lot that builds
on that in terms of how you
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manage or oversee or evaluate and assess
a model, and then how's it can
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impact financial services? And where do
I think about getting started and building an
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organizational capacity to leverage these technologies moving
forward? Hey there, former host Jeff
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Kelner here to let you know about
an exciting opportunity to strengthen your understanding of
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artificial intelligence and financial services. If
you want to better understand the fundamentals of
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how AI models work and how they
will impact the financial services industry, your
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in luck. Upstart is launched an
online course and certification designed to do just
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that. This course will give you
the knowledge you need to lead the conversation
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about how your organization can best leverage
and manage this revolutionary technology. If that
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sounds interesting, check out the course
as it's currently free for a limited time.
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You can learn more at upstart dot
com slash AI Certification. Again,
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that's upstart dot com slash AI Certification. Thanks, and now back to the
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show. I definitely think that a
lot of the content really kind of demissed
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find some of the areas. So
I think there's a lot of great explanation
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of various areas of creating a model
using it and as you said, real
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like practical tools. What can you
do with this? How can you use
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these these AI models to potentially drive
your business forward or create new opportunities?
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So I know where we were doing
the recording and putting the material together.
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We had a studio set up in
our office and had a team in uh
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recording each of us kind of talking
through our various topics. What was your
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experience as an instructor in the course, Like, what did you uh uh,
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what did you find interesting about it? Well, I answer, but
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I want to hear your answer because
you're you're instructor in this course too.
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I mean I got to see the
whole thing, soup tons, which is
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I was really involved in structuring a
lot of the content, what are the
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things we want to cover, what
should the modules look like? And then
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writing a lot of the words.
And it was always surprising to me.
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I think it's too funny to if
it's one like reading your own words and
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hearing them out loud. The number
of times I got in there and went,
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oh my god, that doesn't sound
the way I thought, or the
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producers would go, can you give
us another take? Would sound more podcasting
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and less professory and I got,
I don't know what that means. I
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don't really know how to voice act
in that way. So that was a
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really kind of odd experience to be
in there. And then the second really
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funny one, and I felt bad
for some of our our Upstart team members
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because you know, there was hair
and makeup. You guys got hair and
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makeup for the ladies. But the
guys they just brought in a little bit
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of foundation for us and there was
no one to apply it. And the
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ladies that were looked at me and
go, do you know how to put
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makeup on? I said, I
said no. So these poor these poor
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people were like a coming in putting
foundation on my face. And they weren't
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producers Upstart. You know, Ana
was there, and so they were trying
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to get my face to not shine
so much, which I guess I'll have
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a problem with. So that was
kind of a funny moment. But I'm
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curious what your experience was because you
more got content that had been written,
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so you were both reading to some
extent someone else's words, although I'm sure
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slightly edited, and then you had
your own experience in studio. Definitely,
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I think the you know, it
was interesting reading the scripts, and I
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think one of the things that I
learned the most is what sounds and sounds
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logical and makes sense on paper.
Things like bullet points are numbered items.
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You have to say that a lot
differently as you're talking about it. You
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can't just read through it or referring
back to the previous section. That doesn't
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work in audio, And so going
through that and you know, rewording things.
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And then as you said, the
producers put more inflection on this,
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have a little bit more excitement here. And I told them, I'm like,
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well, you know, we're all
kind of probably relatively type A in
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some ways, we can only be
so exciting. You know, we're not
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actors, and the material is pretty
pretty serious. But I think my probably
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my favorite one that I think if
you take the course, you'll see me
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probably laugh a little bit as I'm
reading it, was it was obviously a
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clear Jeff wrote this section of the
script. There's a whole section on a
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cal Tech and a fish study done
and and the different i think patterns of
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fish migration. As I'm reading this, I'm thinking, I definitely didn't write
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this, but I know who wrote
this. Uh, Materials issue of the
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cal Tech that gave me away that
I have. Yeah, it was a
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little bit of both. And so
I think when I watched the video back,
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I see myself kind of laugh as
I'm talking about fish and cal Tech
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and like, this is great story. But it was a great analogy,
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but definitely not one that that came
to my mind. And you know,
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I do think Anna was very excited
and very happy to be there and produce,
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so it was it was. It
was a fun time as well as
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is just getting really a lot of
really great content out there that I think
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will be really, really valuable.
I was surprised how different. I mean,
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I've done a lot of presentations in
my day, but usually a lot
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and so there's there's no retakes,
there's no hey, you stumbled over these
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words? Have you slurred a little
bit? Here? Let's go. And
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I was a little i won't say
taken aback, but I was a little
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surprise at how often the priestser goes
that was that was all right, but
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let's uh, let's try that again. And I'm just not I'm used to
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having to deliver once and just live
with the results and being confident with that
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delivery, and then having the once
they stop me a few times to go
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back and try something again. Then
it got in my head like, man,
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you gotta stop doing these stupid things, and then it would happen more
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and they go, well, you
know, I think you can do better,
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said okay, okay. That was
an interesting It's just a very different
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experience than being on a live call
or doing a webinar or speaking at a
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conference, where you it just it's
going to be your delivery, is your
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delivery, and then it is what
it is, and here they're like,
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you know, we can take it
again and do it better with a little
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different voice exactly now. And I
think we spent a lot of time sitting
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in front of the camera and working
through it. And I think during during
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a number of my sessions, there
were we think it was either planes or
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construction that kept kept making noise,
and so I'd be talking and then they'd
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say hold on and they'd put the
hand up and we'd pause, and we'd
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wait about ten minutes until until something
came else came out and h and then
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reached art. So definitely takes a
lot longer to get through through something like
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that than a just kind of a
live live presentation. But I do think.
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I think the content's great, very
excited for it. I think,
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are what are you most hoping that
students who take the course, like,
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what would you like to see people
take away from it that where they really
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feel it adds value? Yeah,
it's I really want people who take the
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course to come away feeling empowered to
not just engage intelligently in the conversation about
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how and where to use AI and
what the risks are and what the upsides
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are, but to really feel empowered
to lead those conversations. I remember when
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I first got into AI stuff.
I'd be sitting in the room going,
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I don't don't understand what they're saying, and I didn't feel able to contribute
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or question. Or I might but
that didn't make sense to me. But
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I feel like I don't have enough
background to question what is being said about
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this, Or they say this risk
metrics okay, and I go, I
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don't see why. But I also
didn't feel comfortable saying saying that in the
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room, And so my real goal
is that people walk away going, hey,
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I feel informed enough on these topics. When the executive team is discussing
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this, or we're debating if this
fraud model is working effectively or not,
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or what the risks might be that
I'm informed enough to go and have an
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opinion, to ask a smart question, to call in to question something maybe
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a technical team is saying. And
really, I mean it feels to me
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like an inflection moment in the usage
of AI. And so I want people
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to feel empowered to help lead the
charge and how and where to use AI
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effectively in financial services. And I
hope that's what they come away from this
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course with absolutely so, and I'm
glad we can be part of empowering hopefully
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a large audience of people to feel
that and to learn more about AI and
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how it can benefit them. So, you know, for anyone who's listening,
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where can they go if they want
to find more resources and then enroll
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in the course, where can they
go to get that information? Yeah,
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So the course just give the real
basics. The course is online video based.
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It's a couple of hours long,
I think four or five total hours
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of content, but it's broken up
into pretty short videos on the order of
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I have the ten minutes that are
very topical, so our goal was digestible,
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and then there's a PDF takeaway with
a lot of the key points that
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I really push the team to think
of as a job aid, something that
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you would have and go, hey, I learned these things. But now
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I'm in the moment, I'm in
the meeting. I'm prepping for this meeting
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about an AI model, Like what
was that framework for evaluating appropriateness or for
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what were those accuracy metrics? And
how to think about it. I want
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to have that on my desk to
be ready to really engage in the conversation.
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And so a couple of short you
know, got the videos that are
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digestible, link the pdf, and
then there's an online community that people have
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as well. Will be a LinkedIn
group that you can engage that. We
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will have instructors available to ask questions
of if you want to dive deeper or
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to understand something. And then our
goal is really community of practice that people
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who take the course and are doing
this in the field and running it.
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Hey, here's how we talk to
our compliance officer about this. Maybe that'll
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work for you, or hey,
i'm struggling with getting a certain stakeholder on
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board. Has anybody else seen that? And so we're hoping to really support
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that communit. You can find out
about the course at upstart dot com slash
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AI certification so you can see the
information register for the course. It's free
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for a limited time, so I
recommend if people are interested or find this
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topic interesting or useful for themselves,
it's a great time to check it out
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because it won't be free forever,
but it is for now. Great Well,
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thanks Jeff for joining us today.
I think we're definitely excited for all
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of you listening to register and to
learn more about AI alongside our instructors.
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Absolutely, it's been a lot of
fun making it, but I think the
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real fun starts once it gets out
into the world and we get to start
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hearing from actual learners and students and
interacting with the community. So we're very
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much looking forward to phase two because
Phase one has been a lot of work
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and a lot of fun, but
I think Phase two is going to be
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a lot more fun. So we're
looking forward to talking. Everybody wants a
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good chance to see all the content. Upstart partners with banks and credit unions
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to grow households and expand consumer lending. Through its leading AI lending platform.
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com slash Lenders. That's upstart dot
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