Niche Markets, High Impact: Leading the Charge in Early-Stage Credit Facilities
In today’s episode, host Lynn Sautter Beal talks with https://www.linkedin.com/in/jillian-jaccard-murrish-b324a52b/, CEO of https://www.pieram.com/, about the waves she and her firm are making in the market — targeting less liquid and underserved...
In today’s episode, host Lynn Sautter Beal talks with Jillian Murrish, CEO of Pier Asset Management, about the waves she and her firm are making in the market — targeting less liquid and underserved areas while focusing on secondary markets and early-stage credit facilities. Jillian shares her journey from working in online real estate to co-founding Pier Asset Management, while offering valuable lessons on flexibility, operational ease, and evolving borrowing bases for early-stage originators along the way.
Join us as we discuss:
- Why early-stage originators should avoid using expensive equity capital to fund loans
- The change in defining secured vs. unsecured lending
- How targeting less liquid areas can help generate alpha and deliver better returns for investors
- The role of privacy, reputational risk, and the regulatory environment play in decision-making in evaluating potential partners and deals
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You are listening to Leaders in Lending
from Upstart, a podcast dedicated to helping
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consumer lenders grow their programs and improve
their product offerings. Each week, here
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decision makers in the finance industry offer
insights into the future of the lending industry,
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best practices around digital transformation, and
more. Let's get into the show.
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Hi. This is Lynd Suterbil of
Upstart, and welcome to Leaders in
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Lending. I'll be joined today by
Jillian Murrish, who is the CEO and
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co founder of pere Asset Management,
a private credit investment firm focused on niche
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jales and specialty finance. Jillian has
a deep background on both the buy and
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sell side and the private credit markets. Let's get started. Hi Jillian,
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and welcome to podcast. Hi Alinn, I'm so happy to be here.
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Thank you for having me on great
Well. To start off, can you
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tell me a bit about what role
pere Asset Management plays in the market.
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Absolutely so. We are a capital
provider in the specialty finance space. Specifically,
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what we do is provide senior secured
credit facilities to early stage loan originators,
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so we lend against their loan book. They use our capital to go
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out and originate ones. And then
second and we act as a buyer in
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the secondary market of these long portfolios. So, you know, if a
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fund is winding down and they need
liquidity, or a you know, loan
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originator is winding down and they need
to sell their long book off, or
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they just have some need for liquidity, they need to clear off their warehouse
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line, they'll come to us.
We'll put in a bid on that portfolio
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and buy it after it's ben well
seasoned. So those are really two roles
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we play as a capital provider.
Great, well, I know you and
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and kinter New co founded Peer in
twenty seventeen. Was this your first time
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being a co founder in a real
way? Yes, I had. My
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first company was in college and it
was a consumer goods companies selling cell phone
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cases, and I was the sole
founder of that firm, but ended up
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bringing on a business partner later.
But in my adult career, this is
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my first time co founding a firm. Sure, sure, So what I
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would say, you know, what's
been one of the most kind of surprising
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lessons that you've learned since twenty seventeen
is being a a co founder of a
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of a new company. Well,
first, and foremost, I'm so glad
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I'm not at this alone. I've
learned that I loved having a co founder.
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It's especially someone who compliments me so
so well. So people who know
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Connor and I know that we're opposite
in demeanor. So I'm more dynamic.
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Lou would love to be social.
You know, Connor is a bit more
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reserved and quiet, and so that's
an outward you know, easy to notice
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difference in our personalities, But when
you dig deeper, I get down to
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the things that we like to spend
our time doing. You know, what
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are we good at, what are
we the best at? It's generally the
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opposite, and so it makes it
really fun to run a company with someone
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like that, because I'm doing a
lot of what I love and very little
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of what I don't love. So
I think that's really the real reason why
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having a co founder who's just you
know, likes doing opposite things it's fantastic.
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And then, you know, something
I didn't think about when we started
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the firm, but I started to
develop a sense for why the partnership has
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worked so well, and it really
comes down to, I think the fact
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that we have the same risk tolerance, so when we have very different views
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on various aspects of our business of
the market in general. We generally approach
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problems in different ways and identify different
risks, but at the end of the
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day, it's a go no go
decision on various things with the business and
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with investments we make. And having
someone who has a similar level of risk
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tolerance of things, you know,
imperfect information or no, we actually need
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perfect information on this, but not
on this. I think it's allowed us
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to make decisions in a seamless way
and run the company in a relatively frictionless
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way since inception, which I'm so
grateful for. He's been an incredible co
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founder. Well good, that's good
to hear because I know, I'm sure
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that's a very very closely tied relationship. And just you know, having work
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tear at Upstart from the time when
we were smaller and pre public and now
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a public company, you spend a
lot of time kind of in the trenches
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with people. So how did you, I think, how did you encounter
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meet and then what really led to
the idea of starting peer asset management.
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So we minted a conference in I
think twenty thirteen or twenty fourteen. We
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haven't mailed down the exact exact date
or which conference it was, but we
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met in person through mutual industry participants, and I remember kind of my first
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conversation and hearing about him from others
that he was a pioneer in investing in
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specialties nance. You know, at
the time, it was really called marketplace
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lending, and I was running the
capital markets practice at an online originator,
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so I was producing loans and selling
them off into the capitol market's ecosystem,
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and Connor was on the other side
running a suite of funds buying these loans.
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So you know, he had actually
bought one of the first whole loans
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at Funding Circle, you know,
it was one of the first loan buyers
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lending club. And when I was
building out our loan whole loan sale program,
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he was one of my first calls. It was, Hey, he
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was innovative in the space. You
know, amendment a conference, maybe he'll
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buy my loans. And it was
a real estate originator and his bread and
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butter was consumer and small business.
So he came in for a meeting and
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very quickly said, you know,
I don't think I'm going to get comfortable
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in this space, but was curious, wanted to hear you out. And
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so within the first meeting we realized
we weren't going to transact, but we
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were opposite on opposite sides of this
market, and we were opposite participants.
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And quickly we started providing value to
each other in terms of kind of under
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the hood, know how, from
the other side of the trade, which
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started providing me a lot of value
in my work at that time. You
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know, he would share warehouse lenders
to the funds or requiring XYZ. When
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you're putting together programs, you know, managed them this way. You know,
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I would say, hey, a
lot of firms are using you know,
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sub servicers and farming out, you
know, servicing even below what you
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would have imagined, and so ask
about you know, these specifics. And
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so it became an interesting working relationship
where we get together probably once a quarter
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and just share insights, talk about
the space, see if we could be
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helpful to each other. And in
twenty sixteen, I have to give Conor
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the credit. We got together for
one of our catchups and I walked in
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the door, sat down at the
table at Pete's Coffee in Westwood. I
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remember like it was yesterday, and
he said, I want to spin out
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from from my firm and form a
new asset manager. I think we'd make
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great business partners. Will you do
it? And whoa? And you know,
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it was actually perfect timing where I
was ready to go back out and
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do something on my own. You
know, I had been that young entrepreneur
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and then went and worked in and
helped build firms, but it was really
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ready to go out and strike out
on my own again. And so the
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timing was perfect. And so we
started talking through our thesis that we had
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on the space that we really had
been developing over the course of a few
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years. And really we're seeing that
the primary market in the space was quite
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saturated and there were big institutions and
banks buying the loans from all the platforms,
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yields it compressed, and so we
were really getting creative as to where
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where was the alpha, like,
where could we generate alpha? How could
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we deliver better returns for investors?
And for me that was sitting within the
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ecosystem delivering loans and see where was
there less liquidity? Where were the fewer
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investors when I was bringing things out
out to market, And for Connor was
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where was I competing against fewer people? And really that was how we identified
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the secondary market, just not having
active participants or consistent participant and that was
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really kind of the genesis for Peer. And then also the early stage credit
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facilities just weren't weren't really serving loan
originators in a great way. And I
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had experienced that as an operator and
talking with the CEOs and CFOs of all
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the other early stage originators. It
was a common problem across the board for
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kind of fifty million dollar warehouse lines. It was, you know, I'm
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using a logic puzzle to fund my
loans, some with a partner of capital,
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some with my bank line, some
of my family office line, and
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you know, I ended up with
one large line from a family office that
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funded all my origination flow. And
even though it was more expensive, it
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was a great product and it was
better for operational ease. So that was
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when I looked at Connor and I
said, if we can solve that early
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stage or early stage warehouse facility problems, there's a lot of demand for it,
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and we could make you know,
pretty penny doing it because nobody is
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and it's such a value to these
early stage firms no, that sounds it
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sounds like you guys definitely have a
really kind of complementary skill set. I
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think sometimes you see people go into
business or hire people or work with people
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who have they look for people who
have very similar sales skill sets and then
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they have those kind of gaps there
that they don't know about. It sounds
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like the two of you have complementary
skills and experiences on the market that's really
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helped help kind of term my charge
what you're doing. So what else you
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know? I know you mentioned you
you worked in an online real estate lender.
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What as you kind of built and
scaled with that company? What are
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some of the biggest things I mean, obviously that helped you identify the market
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you wanted to go into, But
what are some of the biggest kind of
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lessons you learned that you brought to
peer to help help shape what you're building?
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There? Say, first and foremost
smaller, earlier stage a loan originators
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require a very different credit facility product
than large mature originators. And in the
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early days, you know, not
kind of twenty thirteen to twenty fifteen or
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twenty twelve to twenty sixteen, the
large warehouse providers like the mcqueries of the
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world's areas. You know, we're
trying to come in and serve that market
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and you know, being great participants
in doing so. And I saw there
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were a lot of challenges you know, using the same structure and the same
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type of terms for a small firm
versus a mature firm. And really,
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in my view at that time,
I developed, you know, a very
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strong view that early stage originators the
priority for their credit facilities should be that
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it preserves flexibility, optionality, and
has ease of operational use. When you're
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an early stage originator focusing on growth
in those early credit co words, the
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operational friction that a larger, larger, more structured facility can bring can really
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tank or create bigger challenges than a
lower cost of capital would make worth.
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Furthermore, you know, again,
cost of capital at that size just isn't
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as important because again the growth,
the proof of concept, focusing on credit
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quality out was more important. And
then lastly, like the multi year lockups
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of the more traditional warehouse facilities,
we're not providing the flexibility that the early
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stage originators needed around product, like
product would evolve and change within the first
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year or two or three. You
know, one thing I was working well,
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one product wasn't, and having that
flexibility of product mixer being able to
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kind of change that barring based subtly
based on what products are working or not
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would be most critical for success.
So I think it was really identifying that
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it was kind of two very different
products later stage mature warehouse lines versus early
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stage lines, and the needs change
over time, where you know, larger
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mature originators really care about cost of
capital for good reason, and it starts
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becoming a profit center for them,
whereas early stage that's not really the focus.
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So being in the trenches building that
capital markets practice from forty million to
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three quarters of a billion, I
really saw that internally and what was working
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at what stage of the business.
And surprisingly some of the more structured and
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sophisticated facilities created risk on both sides
for being too structured. So like,
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for example, I received a term
sheet one time from a kind of quasi
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bank, and I remember they had
plattal reportings. It had to be on
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Wednesdays, and we would sell all
of our loans off our book on Tuesdays.
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And so the barring base, which
shows you would have no loans tied
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to it every Wednesday, and it
balance all the cash, and so that
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lender would have almost no insight into
what was platteralizing them in between those interim
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reporting periods. And so you know, really my viewshade to A, it's
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just a different product, and then
B, the facility does need to be
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built around the early stage originator versus
a product as a credit facility being served
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to them. So that was probably
the most important learning from from my time
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there. And I think you when
you when you and I've talked before,
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you described that as kind of more
of a solutions oriented capital provider like that,
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Yeah, the capital provider is kind
of meeting the originator at the at
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the place they need to be met, and I could I can see that
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with those sorts of kind of very
specific restrictions where maybe the person who is
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drafting that isn't actively involved in more
of the business side of what they're drafting,
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and the the timing of that doesn't
exactly exactly make sense. So you
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know, I do think you have
a really interesting, unique perspective on that
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path to funding for early stage fintech
originators, and you kind of talk through
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it at a at a high level
that maybe you know, kind of more
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detail of of what are those sources
of funding like you know, helping our
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you know listeners understand, uh,
you know, whether that's partner or personal
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capital, family office, kind of
what that path looks like and what those
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capital providers can offer and maybe some
pros and cons as they as they go
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through that path. As a founder, sure happy to talk through this.
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So for early stage originators who just
started out, you know, you've been
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building a product and you've originated zero
loans, like, no loans have gone
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through your pipes yet. You know, what we see as most typical source
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of funding is usually equity capital.
So maybe the firm has raised a few
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million dollars of equity capital. They're
using that to build out their tech and
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their infrastructure and you know barber acquisition
channels, and then they reserve maybe five
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hundred thousand dollars for that first cohort
of loans other founders, which I think
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this is a very smart move.
What they what we've seen happen often is
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the founder will actually go out to
either friends and family or they'll also seen
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those venture partners personally do this where
they'll give a one hundred thousand, two
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hundred thousand dollars unsecured promisory note to
the operating company, and the intended purpose
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is to be used to fund loans. And you know, it's a fixed
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coupon. Generally it used to be
twelve for then it's probably higher now,
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and and they use that capital to
fund the first five hundred thousand or a
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million dollars of loans. I think
that's a fantastic model. You're not using
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your equity capital, which is the
most extensive capital, to fund your loans.
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But you're also not trying to structure
something and get into covenants and you
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know, creating SPVs because at that
point it's too small. You have to
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prove the concept that you can actually
originate and get loans through your pipes before
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you go through all that headache to
actually set up something as structured. So
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from there, I think, you
know, once you have five hundred one
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thousand, two million dollars of loan
volume, generally the next step is dependent
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on how fast your loan product shows
performance. So very short duration products you
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could have a full revolution or revolution
of that credit product within three months.
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Longer products that have you know,
maybe it's student loans with five year term,
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you have to start showing early performance
data, but that is a larger
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challenge and you're going to have to
stretch out that time really to see performance
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before you're going out for this next
facility. So just bear that in mind
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and keep that in mind for the
pace of growth from kind of zero to
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one million. It depends on how
quickly you can kind of show any sort
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of performance. So from there it's
really approaching firms like ours and potentially family
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offices to get a ten to fifteen
million dollar first credit facility. This is
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unique compared to the first promise promisor
re NOOTE structure, and that an SPV
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is generally required to be set up
which is a subsidiary of the operating company
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and it's a bankruptcy remote spe that
houses the loans that the loan originator originate.
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Usually a credit facility provider of ten
to fifteen million will want to refinance
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and own whatever loan or put in
whatever loans are already on your book into
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that SPD and then you can draw
down capital and grow from there. So
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really there's only a few institutional providers
that will do warehouse lines that small you
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know, we're one of them.
There's probably three or four others that we
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know of that are quite active.
And then other options we've seen are you
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know, it's a family office.
We know that we're close to the founders
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that identified that will do that first
smaller credit facility. Sure, So what
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do you I mean? It sounds
like the path can be can be varied
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and depends on size. And I
you know, as you were talking about
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the duration of the loans that they're
offering here, it almost made a case
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for some of the press releases Upstarts
had around our parallel timing curve and how
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we think about testing a model over
time and even though the duration's long,
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particularly as you look at products like
like mortgages or or very long duration duration
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products. So you know, when
you think about kind of then graduating to
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the capital markets, like what is
that? Is it just a function of
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size of the lender of the originator? Is there some sophistication like how do
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you think about a firm being ready
to really access institutional capital money versus more
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of the you know, a family
office VC backing. Sure, So I
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think it's really that next step beyond
firms like ours is the more traditional institutional
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capital markets they'd be accessing. And
I think it's a function of two things.
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One loan book size, so how
much of you originated? And two
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is there any sort of performance indication? Like you said, really long dated
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assets can do you show month over
month performance and really get kind of a
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show show a similar loan product that
has longer credit history that you can kind
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of show your performance curve agains and
start giving a picture to what performance is
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going to look like. So when
I say size, generally that means fifteen
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million dollar book. You can start
having those conversations and they'll come in when
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the book is maybe twenty million in
size, and at that point you're reaching
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for a fifteen million or one hundred
or one hundred and fifty million dollars.
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Credit facility is usually that next stutter
step, and that's coming from the firms
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like the Cross Rivers that out of
lie is the aries, the larger,
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more well known institutional asset managers who
are doing those facilities. They're usually a
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multi year term instead of shorter duration. It's usually and three year terms is
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what we see. Often some sort
of kind of lock up for a period
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of time to make it worth their
time to do those deals, and that
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generally the cost of capital becomes more
effective because oftentimes we see those types of
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firms use leverage on the back end
for their source of capital so they can
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provide lower costs and still make a
return that makes sense for the commensurate risk.
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So it's a function of those two
things. And one thing I just
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realized I missed on the previous stage
of growth before you access these institutional capital
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markets is some firms actually launch their
own internal fund, so they go raise
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a fund that's ten million dollars and
go make their loans out of that.
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That is I would say the most
complex, riddled with challenges that I would
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recommend, But you know, some
folks are really successful doing it, and
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oftentimes the yield you have to pay
in that type of vehicle can be lower
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than accessing a credit facility from a
firm like ours or our competitors. Yet
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again there's a lot of complexity,
compliance risk, legal risk in doing so,
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but we see it a few times
a year that that's kind of the
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option that that stage kind of some
fifteen million uses sure, and I could
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see that where that would be a
pretty resource intensive thing to do internally at
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00:20:36.400 --> 00:20:40.799
a company where you have to hire
a lot of expertise. Hey there,
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00:20:41.200 --> 00:20:45.000
former host Jeff Kellner here to let
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282
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289
00:21:15.839 --> 00:21:21.960
Again, that's upstart dot com slash
AI Certification. Thanks, and now back
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00:21:22.000 --> 00:21:26.480
to the show. What are some
I think kind of common missteps you may
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see originators make going through this process. Whether it's not hiring the right expertise,
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whether it's not really understanding terms of
various deals. But what sort of
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mistakes do you see you get made
in this space? So to detail on
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what I was just talking about,
I would say making things too complex too
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early and there's a variety of categories
and buckets I can talk about for what
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too complex means. But generally,
the more complex and complicated you're making your
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funding source and funding structure early on, the more pitfalls you can make so
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simpler the better, trying to use
one funding source instead of many, and
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trying to keep the structures light.
So that's why that promisory note suggestion for
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the five hundred k a million dollar
first part of the loan book is very
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simple in structure. You know,
there aren't many covenants you could trip or
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mistakes you can make in how you're
managing that capital. It's just kind of
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here's here's the charter of what you
can do with the money, and beyond
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that, it's a very light touch. So trying to keep things simple for
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what a simplest for the stage of
your business. More specifically, some examples
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of complexity I've seen that cause pitfalls
are generally around giving up optionality too early.
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So you know, maybe the ten
million dollar lender who signs a three
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year deal with a large institutional lender
and they have signed a deal with a
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very specific loan product and there's no
flexibility for you know, criteria in that
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facility where is that problem no longer
works and they want to do another product
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or pitch that to the firm,
There's not as much flexibility there, and
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they can end up slowing growth or
just being hamstrung entirely. So we've seen
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that happen other things like equity,
you know, giving up structured equity alongside
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your credit facility too early. With
control rights, we've seen where, you
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know, very early, if one
of these lenders get stars in their eyes,
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we can get one hundred million in
depth from one of these large firms,
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and we're going to give up ten
percent and a board seat and you
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know consent on XYZ for M and
A for this and that, and you
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know, a Series A or even
seed stage company doing that, it's just
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leaving so much equity value on the
table for their business by giving up that
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optionality and flexibility. So I think
again, preserving optionality, preserving flexibility,
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keeping things simple as you're smaller generally
are the keys to success. Yeah,
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that's a great point. As I
think about I've been at Upstart a little
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over four and a half years,
but the company has been around since twenty
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twelve. You know, we've certainly
made a lot of changes on our product
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suite. So the first iteration of
loans that were made by the company is
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not what the personal loan product looks
like today. And now we've added on,
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added on new products, and I
think if we had been constrained from
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R and D and really developing,
that we wouldn't be the same company we
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are today. Do you think that's
a is it A part of it is
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just the excitement of growing too wanting
to grow too fast, that there's somebody
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here who wants to give you a
lot of money and you want to say
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yes, and you want to access
that and you want to experience that rocket
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ship. So you may put blinders
on a little bit to what you're giving
335
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up as part of it. I
think it's probably the twofold you know one
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many of the early stage firms may
not have capital markets expertise on the founding
337
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team and may not be able to
afford that higher. It's an expensive higher
338
00:24:57.880 --> 00:25:03.039
if it's not and know how of
an existing founder, so you know,
339
00:25:03.079 --> 00:25:10.200
in that instance there may they may
not know how how restrictive that those equity
340
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rights could be, or they can't
you know, they's you know, hey,
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00:25:15.000 --> 00:25:18.880
locking in a roafer with this large
one firm and only having one capital
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funding source. You know, maybe
they don't have the experience or understanding that.
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In COVID, some of these,
you know, some firms pulled their
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funding and said, hey, material
average change, no more funding. So
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it's just a lot of know how
in that seat that can be expensive to
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buy and founders don't have it.
I think that could contribute to making that
347
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decision. I think also fear of
not finding other good options for capital,
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Like it's scary to choose a twelve
month facility that's fifteen million and have to
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go get your next facility a year
later. That is that those are two
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deals you have to get done instead
of one, maybe even three deals you'd
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have to get done instead of this
one multi year deal. So and then
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again they're you know, they're if
it's a venture company, growth is the
353
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number is one of the number one
metrics, and the that can seem to
354
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be a clear path there, Yet
if you've seen it happen a number of
355
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times, there there can be pitfalls
with making that choice. So sure,
356
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and I think we you know,
we certainly saw and during during COVID,
357
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the funding markets changed very rapidly for
in a almost in intra day, very
358
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fast early and early in twenty twenty. I know you you had mentioned we
359
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were talking previously that you're seeing more
opportunities and where there's kind of distress sales
360
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happening across some originators. So just
tell me more about that and what what
361
00:26:41.720 --> 00:26:47.960
is happening to some of those uh
like distressed sales, what what preceded that,
362
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and kind of where those originators ended
up having to to sell in the
363
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secondary. Sure. So really there's
a whole cohort of finn specialty finance loan
364
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originators who were founded pre COVID and
had to go through that period. And
365
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the COVID period was good for some
and very hard for others. And there's
366
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this cobort that it really did not
serve well. And the reason is twofold
367
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one. There was so much stimulus
that origination volume for certain segments of lenders
368
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dried up completely. You know,
for consumer lenders, it was tough.
369
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There was tons and tons of stimulus. Borrowers weren't needing to borrow because they
370
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were receiving a stimulus check. And
then second, you know, as stimulus
371
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who were off certain loan originators had
gotten more aggressive with lending criteria to be
372
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able to actually put loans on the
street, and then when stimulus dried up,
373
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performance suffered. And so there's a
cohort of borrowers that kind of sit
374
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in that narrative and struggled through that
kind of twenty twenty to twenty twenty two
375
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period and have some black marks in
their credit quality or origination volume history.
376
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And what we're seeing is those firms
are not able to raise the series A
377
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v r C. And you know, the adventure community seems to have,
378
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you know, really turned their back
on those types of firms. You know,
379
00:28:07.519 --> 00:28:11.279
it's if the story wasn't up into
the right it's you know, hey,
380
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we're not interested. So a lot
of those firms are burning through their
381
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runway. Now in the last year, there's been a number who've had to
382
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shut down, and as they're shutting
down, one thing they need to clean
383
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up is selling their loans off whatever
credit facility they have or wherever it's sitting
384
00:28:26.599 --> 00:28:29.640
on their balance sheet. And so, you know, again for our business,
385
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we're a secondary market buyer, so
we come in, we try to
386
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get active on those deals and buy
those lung portfolios on the flip side,
387
00:28:37.319 --> 00:28:41.039
it's interesting. So there's this whole
cohort of of VC back companies that have
388
00:28:41.160 --> 00:28:45.400
kind of been abandoned to had black
marks through COVID and aren't getting funded and
389
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or shutting down. But on the
opposite side, we're seeing companies that were
390
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launched twenty twenty two and later who
are showing you know, great performance,
391
00:28:55.799 --> 00:28:59.319
showing great growth, and are getting
funded left and right by the venture community.
392
00:28:59.440 --> 00:29:03.359
So it's the kind of divergent path
where we're seeing a lot of the
393
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new great originators tackling very specific borrower
segments and really thoughtful ways we're responsibly and
394
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doing a great job. They're getting
equity funded. Those firms are in need
395
00:29:12.640 --> 00:29:15.960
of credit facilities to grow and scale. And then on the other hand,
396
00:29:17.000 --> 00:29:21.720
these originators who started and probably have
bad luck with timing are not getting funded,
397
00:29:21.759 --> 00:29:26.039
and so it's it's hard to see
you know, the flame out happening
398
00:29:26.160 --> 00:29:30.839
more often and more often. And
but then on the other side, there's
399
00:29:30.880 --> 00:29:34.000
all this happy, happy growth and
story for the newly formed firms sure,
400
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and and honestly for firms like yourself, some of those uh distressed situations for
401
00:29:41.839 --> 00:29:45.480
other that where they were hit by
bad timing or opportunities for other players in
402
00:29:45.519 --> 00:29:48.759
the market. And that's that's true
everywhere, so across the market that there's
403
00:29:48.960 --> 00:29:52.240
there's always opportunity. It just depends
which which side of it you're on.
404
00:29:52.759 --> 00:29:59.640
So I think that the timing pieces
is important and obviously not something that those
405
00:29:59.640 --> 00:30:03.799
found could have known in advance.
That maybe just a little bit of being
406
00:30:03.799 --> 00:30:07.519
a victim of bad news. And
you know, similar to the bank failures
407
00:30:07.559 --> 00:30:11.880
last year, none of us really
had that on our on our BINGO card
408
00:30:11.960 --> 00:30:17.839
for twenty twenty three, So a
surprising, surprising event that had a lot
409
00:30:17.839 --> 00:30:21.240
of downstream impacts. So you know
that you mentioned the green shoots that there
410
00:30:21.240 --> 00:30:26.480
are some originators who are are able
to access and start to get into series
411
00:30:26.519 --> 00:30:30.079
A, Series B, anywhere else. You're seeing really like opportunity for originators
412
00:30:30.119 --> 00:30:34.799
on that side of the type of
work you do. Yes, again,
413
00:30:36.000 --> 00:30:42.279
to reiterate I briefly mentioned in my
last answer. The originators who are finding
414
00:30:42.720 --> 00:30:51.279
very specific borrowers segments and serving those
in a really unique responsible way are finding
415
00:30:51.319 --> 00:30:53.319
a lot of traction in the venture
community, is what we're seeing. So
416
00:30:55.079 --> 00:31:00.359
the more hyper niche a lender can
get in the problem they're solving well,
417
00:31:00.400 --> 00:31:04.359
we're seeing more success with venture rounds
getting done. Okay, that's interesting.
418
00:31:04.400 --> 00:31:08.559
So trying not to not trying to
like boil the ocean with solving the problem
419
00:31:08.599 --> 00:31:14.039
for every person, every market,
every asset class. But focus, do
420
00:31:14.079 --> 00:31:18.880
you have a preference as you think
about loans like secured versus unsecured? Does
421
00:31:18.920 --> 00:31:23.119
your firm get involved in any secured
loans as well, or are you going
422
00:31:23.160 --> 00:31:29.240
to focus specifically on one or the
other. I like talking about this question,
423
00:31:29.480 --> 00:31:34.640
so I think the definition of security
and unsecured has really has changed over
424
00:31:34.680 --> 00:31:41.279
time since probably twenty fifteen. And
my first question is, you know,
425
00:31:41.519 --> 00:31:45.920
it's obvious that hard equipment like chapters, trailers, or real estate would be
426
00:31:45.960 --> 00:31:51.359
in the secured market, But would
lending against a music royalty stream where the
427
00:31:51.400 --> 00:31:56.240
capital is paid directly from the streaming
firms like Spotify, Apple YouTube into your
428
00:31:56.240 --> 00:32:00.480
own bank account as the lender,
is that secured lending or unsecured. And
429
00:32:00.559 --> 00:32:06.759
so we're in this unique situation at
peer where we're lending to these originators who
430
00:32:06.839 --> 00:32:12.759
have found the most ingenious quarters of
cash flow to lend against that may or
431
00:32:12.839 --> 00:32:16.000
may not be tied to a physical
hard asset but is that cash flow stream
432
00:32:16.039 --> 00:32:21.160
that they have their hands wrapped around
a secured asset, So, you know,
433
00:32:21.200 --> 00:32:25.240
a peer, we certainly do deal
with the most classic unsecured consumer loans
434
00:32:25.279 --> 00:32:30.599
where there is no clateral there,
it's an unsecured personal loan. And then
435
00:32:30.640 --> 00:32:32.759
we have this gray area of things
like the music boral, these cash flow
436
00:32:32.799 --> 00:32:38.160
streams, and then we have the
most crystal clear secured things like equipment or
437
00:32:38.200 --> 00:32:44.039
real estate or auto and so that's
a spectrum to us. And we used
438
00:32:44.079 --> 00:32:47.960
to look at our our firm and
look at deals in that way, and
439
00:32:49.000 --> 00:32:52.000
we you know, we classify to
secured or unsecured in the way we were
440
00:32:52.039 --> 00:32:55.519
thinking about it presenting it internally,
and we actually pulled that off of our
441
00:32:55.519 --> 00:33:00.200
criteria years ago of how we how
we view them. It's just it's a
442
00:33:00.240 --> 00:33:04.920
gray area and there's differences and good
things about you know, one versus the
443
00:33:04.960 --> 00:33:07.319
other. So we do it all
at pure as the answer. Okay,
444
00:33:07.359 --> 00:33:12.480
well that's a good point because I
think that secured could be a physical asset,
445
00:33:12.480 --> 00:33:15.160
but in your case, it's a
stream of you know, talking about
446
00:33:15.160 --> 00:33:19.680
like music reyalties as an example,
like, it's not a physical asset at
447
00:33:19.680 --> 00:33:22.319
the end of the day, but
there is a recurring revenue stream there driving
448
00:33:22.359 --> 00:33:29.119
it versus just a just a kind
of an installment product. What are some
449
00:33:29.160 --> 00:33:32.680
of the most I think is you're
thinking about those like niche opportunities where people
450
00:33:34.000 --> 00:33:38.599
are creating companies that are originators,
that are lending to very specific areas.
451
00:33:38.880 --> 00:33:43.440
What are some of the most interesting
things you've seen are the most most niche
452
00:33:44.119 --> 00:33:47.839
opportunities there. So a day we
did as a past here that I learned
453
00:33:47.960 --> 00:33:53.440
was to a small business lender who
would lend and be clatteralized by a license
454
00:33:53.839 --> 00:34:00.599
to the small Businesses Data asset.
And before diving into this lender, I
455
00:34:00.640 --> 00:34:07.160
was unaware of the amount of liquid
marketplaces there are for various data sets.
456
00:34:07.720 --> 00:34:12.400
And you know or there's also vast
broker networks for certain types of data sets
457
00:34:12.400 --> 00:34:15.519
that can be liquidated quite quickly as
well. And so it's everything from a
458
00:34:15.559 --> 00:34:21.719
healthcare company who has a trial data
that they can sell that can be the
459
00:34:21.719 --> 00:34:25.480
piggyback jumping point for another healthcare trial. It could be a sneaker company who
460
00:34:25.960 --> 00:34:31.039
packages and sells the data for the
number of times a consumer clicks on shoe
461
00:34:31.119 --> 00:34:37.400
options before buying, and how many
clicks resulted in what sort of cart value
462
00:34:37.880 --> 00:34:42.480
and those sort of you know,
various both data sets can be sold in
463
00:34:42.719 --> 00:34:46.920
lots of different ways and liquidated quickly. So fascinating firm that's doing, you
464
00:34:46.960 --> 00:34:52.320
know, small business data lending where
I think during COVID everyone heard about the
465
00:34:52.400 --> 00:34:58.519
large deal where the airlines were selling
customer lists or information about their loyalty programs
466
00:34:58.840 --> 00:35:02.199
and that is helping these uh these
airlines day afloat during COVID period, and
467
00:35:02.239 --> 00:35:07.079
so it was it's that but on
a very micro scale and with this liquid
468
00:35:07.239 --> 00:35:09.880
data. So it's an interesting deal. In the book, we really like
469
00:35:09.960 --> 00:35:14.960
that lender. Fun the fun things
that we've seen that we haven't done.
470
00:35:15.119 --> 00:35:19.960
You know, there is one lender
who was like leasing pets, like actually
471
00:35:19.960 --> 00:35:24.360
the physical animal and we've been out
adult concerns about like buffer they repossessing a
472
00:35:24.440 --> 00:35:28.679
dog, and it was we were
too busy in the time to dig in
473
00:35:28.679 --> 00:35:31.360
and so perhaps this firm is great
and it's a wonderful lender, but at
474
00:35:31.360 --> 00:35:34.480
the time it was just a quick
like, oh, we're too busy with
475
00:35:34.559 --> 00:35:38.519
other things. That move on.
So we see, we see really things
476
00:35:38.559 --> 00:35:44.000
across the board. I would say
another another one that we we liked is
477
00:35:44.400 --> 00:35:46.920
a lender who lends to students going
to software coding camp. It's a very
478
00:35:46.920 --> 00:35:51.159
specific niche lender. They can really
understand that bar and what they do,
479
00:35:51.480 --> 00:35:54.320
what the placement out of the school
is. Yeah. I think the lending
480
00:35:54.360 --> 00:36:00.840
for pets one has actually come up
anecdotally here as we've been talking about other
481
00:36:00.000 --> 00:36:05.159
other companies and what they do.
And there's a company not just the leasing,
482
00:36:05.239 --> 00:36:08.079
but the loans for the pet stores
where it's a you know, really
483
00:36:08.079 --> 00:36:14.599
an overpriced animal in many cases and
to somebody who probably is not should not
484
00:36:14.639 --> 00:36:19.360
be maybe borrowing to buy a puppy
what maybe a puppy mill dog. And
485
00:36:19.760 --> 00:36:22.920
it's always interesting like what could the
consumer consequences of that? And and and
486
00:36:22.960 --> 00:36:30.440
who regulates a company that does that
that sort of business? So certainly interesting.
487
00:36:30.800 --> 00:36:31.920
Yeah, and I think the you
know, how do you think that?
488
00:36:32.079 --> 00:36:36.320
It kind of raises a really a
last question for me then, like,
489
00:36:36.679 --> 00:36:43.039
as you're thinking about about other companies
like that where you're you're gonna set
490
00:36:43.119 --> 00:36:46.880
up a facility for or or even
buying secondaries from how do you think about
491
00:36:46.880 --> 00:36:52.559
things like privacy, reputational risk,
so not just kind of the quantitative parts
492
00:36:52.559 --> 00:36:58.679
of the deal, but the more
kind of subjective risks in evaluating who you
493
00:36:58.719 --> 00:37:01.000
do partner with or who you work
with in the future. That is at
494
00:37:01.039 --> 00:37:07.079
the forefront of our decision making before
even getting into the qualitative aspects of a
495
00:37:07.159 --> 00:37:10.480
product. So things that may resemble
payday lending, you know, are where
496
00:37:10.480 --> 00:37:15.679
it's the bar doesn't have a great
path to success in paying off a loan,
497
00:37:15.719 --> 00:37:19.519
where it's you know, loaning stacking
and that sort of thing. You
498
00:37:19.559 --> 00:37:22.440
know, that's a big no no
for us at peer you know, again,
499
00:37:22.960 --> 00:37:28.920
challenges with usery rates across states that
can raise flags for us. You
500
00:37:28.960 --> 00:37:31.800
know, we were fortunate that there's
such a wide swath of great businesses to
501
00:37:31.880 --> 00:37:38.079
work with that are serving really useful, really productive purposes that it's quite clear
502
00:37:38.119 --> 00:37:42.760
and easy to pick those off the
top and say those are the ones we
503
00:37:42.800 --> 00:37:45.880
want to pursue. And anything that
has a sort of ick factor, you
504
00:37:45.880 --> 00:37:51.639
know, we don't need to reach
for or spend time on. Consumer lending
505
00:37:51.679 --> 00:37:55.840
products obviously have a greater compliance environment
than commercial loans, and so we have
506
00:37:55.880 --> 00:38:00.960
to have a greater scrutiny when we're
getting involved with consumer lunch and sumer lending.
507
00:38:00.000 --> 00:38:04.559
We do a lot in the space, and it's really just about understanding
508
00:38:04.559 --> 00:38:07.639
it, making sure your your counterparts
have the correct licensing, have a great
509
00:38:07.679 --> 00:38:13.159
compliance environment internally, and then you
can be funding great products that are helping
510
00:38:13.239 --> 00:38:19.559
people in fantastic ways. So it's
yeah, it's it's it's I think it's
511
00:38:19.599 --> 00:38:22.159
one of those things where it's like, you know when you see it to
512
00:38:22.280 --> 00:38:27.119
stay away, and our space is
so small, the specialty finance corner of
513
00:38:27.119 --> 00:38:31.400
the world that we all live in, and it's it helps in both directions.
514
00:38:31.440 --> 00:38:36.320
It's very easy to work with great
companies and great people because you know,
515
00:38:36.400 --> 00:38:39.559
you can triangulate with contacts that you're
close with to get great references,
516
00:38:39.800 --> 00:38:43.199
and then on the flip side,
you know you can also learn about firms
517
00:38:43.239 --> 00:38:45.760
who may not be doing things so
well in a quite quick way with a
518
00:38:45.800 --> 00:38:50.719
few phone calls. So it's I
think it's helpful being in such a niche
519
00:38:50.760 --> 00:38:54.760
space with a number of close people
who've been at this for about a decade
520
00:38:54.840 --> 00:39:00.360
now. Sure, sure, And
I do think the the uh, the
521
00:39:00.360 --> 00:39:07.519
good players will self regulate absolutely,
absolutely, and and and collectively there's a
522
00:39:07.639 --> 00:39:13.440
there's a lot of industry associations that
are dedicated to really like helping us share
523
00:39:13.440 --> 00:39:16.679
that guidance, provide the guidance,
and and some of the larger companies who
524
00:39:16.760 --> 00:39:22.119
may have more resources and have more
experience in the market, can help provide
525
00:39:22.119 --> 00:39:25.880
that to some newer originators as well. So I think there's a lot of
526
00:39:25.920 --> 00:39:30.840
partnership happening across the across the fintech
industry goes in. It's better for everyone
527
00:39:31.480 --> 00:39:35.880
when people are, you know,
originators are doing things the right way.
528
00:39:36.199 --> 00:39:39.960
So it's it's really great to see
firms like like yours who are providing that
529
00:39:40.079 --> 00:39:44.840
guidance and and getting out there and
being the leaders and examples and compliance.
530
00:39:45.639 --> 00:39:49.920
Absolutely so well, thank you,
definitely, thank you for for joining us
531
00:39:49.960 --> 00:39:53.440
on the podcast. Certainly interesting to
hear about the work that you've done and
532
00:39:53.800 --> 00:39:59.519
are doing it. Pere and any
any last uh kind of hot takes or
533
00:39:59.559 --> 00:40:05.840
thoughts to leave us with, ooh
fun question. Oh very specific to what
534
00:40:05.880 --> 00:40:12.920
we do. But the other early
stage credit facility providers or firms seem to
535
00:40:13.119 --> 00:40:15.960
or really like to take equity or
invest in equity and the firms that they
536
00:40:15.960 --> 00:40:19.960
work with, I think it makes
a lot of sense because they're providing a
537
00:40:19.960 --> 00:40:24.000
lot of equity value. I really
disagree with that because I think it makes
538
00:40:24.039 --> 00:40:29.000
you a bad predator. So that's
my hot take against a lot of what
539
00:40:29.039 --> 00:40:31.880
the general tie thinks and does.
So I think as a creditor and doing
540
00:40:31.880 --> 00:40:36.599
credit facilities, you should not own
the equity in the companies because then you
541
00:40:36.639 --> 00:40:39.880
can really enforce your rights. Is
that senior security lender and you're not conflicted
542
00:40:39.920 --> 00:40:44.079
by owning the equity in a business, And that seemed to be quite a
543
00:40:44.079 --> 00:40:47.360
common practice, but we I say
no to that. Great, well,
544
00:40:47.360 --> 00:40:52.079
good. It sounds like being a
founder is the right place, so you
545
00:40:52.159 --> 00:40:55.920
can kind of branch out on your
own with those new ideas. But it
546
00:40:55.960 --> 00:40:59.880
makes a lot of sense, right
the conflict of conflicts of interest. If
547
00:40:59.920 --> 00:41:01.719
you are kind of on both sides
of it, it's a little bit harder
548
00:41:01.760 --> 00:41:06.480
to draw a line in the sand. Exactly. Yeah, that's my hot
549
00:41:06.480 --> 00:41:09.000
take. That awesome. Well,
thank you, thanks again for joining us
550
00:41:09.400 --> 00:41:13.519
here on leaders Lending. Thank you
for having me, Lynn, I really
551
00:41:13.519 --> 00:41:17.000
appreciate it. Up Start partners with
banks and credit unions to grow households and
552
00:41:17.079 --> 00:41:22.360
expand consumer lending through its leading AI
lending platform. Upstart powered banks and credit
553
00:41:22.440 --> 00:41:29.199
unions leverage AI to offer higher approval
rates and experience lower loss rates while simultaneously
554
00:41:29.239 --> 00:41:34.440
delivering the exceptional digital first lending experience
that consumers demand. Whether you're looking to
555
00:41:34.480 --> 00:41:37.920
grow and enhance your existing personal and
auto lending programs, or you're just getting
556
00:41:37.960 --> 00:41:43.760
started, upstart can help. Upstart
offers an end to end solution that can
557
00:41:43.800 --> 00:41:49.039
help you find more credit worthy borrowers
within your risk profile with all digital underwriting,
558
00:41:49.360 --> 00:41:53.039
verification, loan closing, and servicing, It's all possible with Upstart in
559
00:41:53.039 --> 00:41:59.079
your corner. Learn more about finding
new borrowers, enhancing your credit decisioning process,
560
00:41:59.119 --> 00:42:04.119
and growing your business by visiting upstart
dot com slash Lenders. That's upstart
561
00:42:04.159 --> 00:42:06.119
dot com slash lenders

