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You are listening to Leaders in Lending from Upstart, a
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podcast dedicated to helping consumer lenders grow their programs and
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improve their product offerings. Each week, here decision makers in
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the finance industry offer insights into the future of the
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lending industry, best practices around digital transformation, and more. Let's
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get into the show.
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Hi.
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This is Lynd Suterbil of Upstart, and welcome to Leaders
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in Lending. I'll be joined today by Jillian Murrish, who
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is the CEO and co founder of pere Asset Management,
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a private credit investment firm focused on niche jales and
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specialty finance. Jillian has a deep background on both the
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buy and sell side and the private credit markets. Let's
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get started. Hi Jillian, and welcome to podcast.
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Hi Alinn, I'm so happy to be here. Thank you
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for having me on great Well.
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To start off, can you tell me a bit about
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what role pere Asset Management plays in the market.
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Absolutely so. We are a capital provider in the specialty
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finance space. Specifically, what we do is provide senior secured
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credit facilities to early stage loan originators, so we lend
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against their loan book. They use our capital to go
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out and originate ones. And then second and we act
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as a buyer in the secondary market of these long portfolios. So,
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you know, if a fund is winding down and they
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need liquidity, or a you know, loan originator is winding
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down and they need to sell their long book off,
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or they just have some need for liquidity, they need
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to clear off their warehouse line, they'll come to us.
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We'll put in a bid on that portfolio and buy
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it after it's ben well seasoned. So those are really
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two roles we play as a capital provider.
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Great, well, I know you and and kinter New co
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founded Peer in twenty seventeen. Was this your first time
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being a co founder in a real way?
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Yes, I had. My first company was in college and
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it was a consumer goods companies selling cell phone cases,
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and I was the sole founder of that firm, but
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ended up bringing on a business partner later. But in
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my adult career, this is my first time co founding
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a firm.
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Sure, sure, So what I would say, you know, what's
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been one of the most kind of surprising lessons that
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you've learned since twenty seventeen is being a a co
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founder of a of a new company.
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Well, first, and foremost, I'm so glad I'm not at
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this alone. I've learned that I loved having a co founder.
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It's especially someone who compliments me so so well. So
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people who know Connor and I know that we're opposite
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in demeanor. So I'm more dynamic. Lou would love to
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be social. You know, Connor is a bit more reserved
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and quiet, and so that's an outward you know, easy
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to notice difference in our personalities, But when you dig deeper,
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I get down to the things that we like to
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spend our time doing. You know, what are we good at,
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what are we the best at? It's generally the opposite,
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and so it makes it really fun to run a
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company with someone like that, because I'm doing a lot
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of what I love and very little of what I
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don't love. So I think that's really the real reason
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why having a co founder who's just you know, likes
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doing opposite things it's fantastic. And then, you know, something
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I didn't think about when we started the firm, but
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I started to develop a sense for why the partnership
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has worked so well, and it really comes down to,
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I think the fact that we have the same risk tolerance,
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so when we have very different views on various aspects
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of our business of the market in general. We generally
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approach problems in different ways and identify different risks, but
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at the end of the day, it's a go no
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go decision on various things with the business and with
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investments we make. And having someone who has a similar
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level of risk tolerance of things, you know, imperfect information
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or no, we actually need perfect information on this, but
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not on this. I think it's allowed us to make
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decisions in a seamless way and run the company in
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a relatively frictionless way since inception, which I'm so grateful for.
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He's been an incredible co founder.
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Well good, that's good to hear because I know, I'm
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sure that's a very very closely tied relationship. And just
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you know, having work tear at Upstart from the time
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when we were smaller and pre public and now a
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public company, you spend a lot of time kind of
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in the trenches with people. So how did you, I think,
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how did you encounter meet and then what really led
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to the idea of starting peer asset management.
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So we minted a conference in I think twenty thirteen
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or twenty fourteen. We haven't mailed down the exact exact
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date or which conference it was, but we met in
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person through mutual industry participants, and I remember kind of
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my first conversation and hearing about him from others that
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he was a pioneer in investing in specialties nance. You know,
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at the time, it was really called marketplace lending, and
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I was running the capital markets practice at an online originator,
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so I was producing loans and selling them off into
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the capitol market's ecosystem, and Connor was on the other
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side running a suite of funds buying these loans. So
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you know, he had actually bought one of the first
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whole loans at Funding Circle, you know, it was one
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of the first loan buyers lending club. And when I
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was building out our loan whole loan sale program, he
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was one of my first calls. It was, Hey, he
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was innovative in the space. You know, amendment a conference,
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maybe he'll buy my loans. And it was a real
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estate originator and his bread and butter was consumer and
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small business. So he came in for a meeting and
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very quickly said, you know, I don't think I'm going
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to get comfortable in this space, but was curious, wanted
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to hear you out. And so within the first meeting
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we realized we weren't going to transact, but we were
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opposite on opposite sides of this market, and we were
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opposite participants. And quickly we started providing value to each
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other in terms of kind of under the hood, know how,
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from the other side of the trade, which started providing
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me a lot of value in my work at that time.
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You know, he would share warehouse lenders to the funds
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or requiring XYZ. When you're putting together programs, you know,
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managed them this way. You know, I would say, hey,
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a lot of firms are using you know, sub servicers
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and farming out, you know, servicing even below what you
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would have imagined, and so ask about you know, these specifics.
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And so it became an interesting working relationship where we
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get together probably once a quarter and just share insights,
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talk about the space, see if we could be helpful
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to each other. And in twenty sixteen, I have to
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give Conor the credit. We got together for one of
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our catchups and I walked in the door, sat down
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at the table at Pete's Coffee in Westwood. I remember
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like it was yesterday, and he said, I want to
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spin out from from my firm and form a new
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asset manager. I think we'd make great business partners. Will
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you do it? And whoa? And you know, it was
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actually perfect timing where I was ready to go back
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out and do something on my own. You know, I
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had been that young entrepreneur and then went and worked
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in and helped build firms, but it was really ready
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to go out and strike out on my own again.
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And so the timing was perfect. And so we started
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talking through our thesis that we had on the space
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that we really had been developing over the course of
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a few years. And really we're seeing that the primary
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market in the space was quite saturated and there were
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big institutions and banks buying the loans from all the platforms,
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yields it compressed, and so we were really getting creative
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as to where where was the alpha, like, where could
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we generate alpha? How could we deliver better returns for investors?
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And for me that was sitting within the ecosystem delivering
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loans and see where was there less liquidity? Where were
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the fewer investors when I was bringing things out out
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to market, And for Connor was where was I competing
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against fewer people? And really that was how we identified
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the secondary market, just not having active participants or consistent
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participant and that was really kind of the genesis for Peer.
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And then also the early stage credit facilities just weren't
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weren't really serving loan originators in a great way. And
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I had experienced that as an operator and talking with
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the CEOs and CFOs of all the other early stage originators.
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It was a common problem across the board for kind
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of fifty million dollar warehouse lines. It was, you know,
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I'm using a logic puzzle to fund my loans, some
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with a partner of capital, some with my bank line,
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some of my family office line, and you know, I
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ended up with one large line from a family office
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that funded all my origination flow. And even though it
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was more expensive, it was a great product and it
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was better for operational ease. So that was when I
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looked at Connor and I said, if we can solve
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that early stage or early stage warehouse facility problems, there's
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a lot of demand for it, and we could make
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you know, pretty penny doing it because nobody is and
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it's such a value to these early stage firms.
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No, that sounds it sounds like you guys definitely have
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a really kind of complementary skill set. I think sometimes
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you see people go into business or hire people or
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work with people who have they look for people who
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have very similar sales skill sets and then they have
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those kind of gaps there that they don't know about.
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It sounds like the two of you have complementary skills
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and experiences on the market that's really helped help kind
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of term my charge what you're doing.
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So what else you know?
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I know you mentioned you you worked in an online
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real estate lender. What as you kind of built and
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scaled with that company? What are some of the biggest
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things I mean, obviously that helped you identify the market
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you wanted to go into, But what are some of
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the biggest kind of lessons you learned that you brought
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to peer to help help shape what you're building?
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There?
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Say, first and foremost smaller, earlier stage a loan originators
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require a very different credit facility product than large mature originators.
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And in the early days, you know, not kind of
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twenty thirteen to twenty fifteen or twenty twelve to twenty sixteen,
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the large warehouse providers like the mcqueries of the world's areas.
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You know, we're trying to come in and serve that
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market and you know, being great participants in doing so.
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And I saw there were a lot of challenges you know,
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using the same structure and the same type of terms
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for a small firm versus a mature firm. And really,
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in my view at that time, I developed, you know,
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a very strong view that early stage originators the priority
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for their credit facilities should be that it preserves flexibility, optionality,
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and has ease of operational use. When you're an early
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stage originator focusing on growth in those early credit co words,
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the operational friction that a larger, larger, more structured facility
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can bring can really tank or create bigger challenges than
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a lower cost of capital would make worth. Furthermore, you know, again,
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cost of capital at that size just isn't as important
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because again the growth, the proof of concept, focusing on
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credit quality out was more important. And then lastly, like
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the multi year lockups of the more traditional warehouse facilities,
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we're not providing the flexibility that the early stage originators
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needed around product, like product would evolve and change within
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the first year or two or three. You know, one
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thing I was working well, one product wasn't, and having
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that flexibility of product mixer being able to kind of
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change that barring based subtly based on what products are
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working or not would be most critical for success. So
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I think it was really identifying that it was kind
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of two very different products later stage mature warehouse lines
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versus early stage lines, and the needs change over time,
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where you know, larger mature originators really care about cost
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of capital for good reason, and it starts becoming a
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profit center for them, whereas early stage that's not really
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the focus. So being in the trenches building that capital
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markets practice from forty million to three quarters of a billion,
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I really saw that internally and what was working at
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what stage of the business. And surprisingly some of the
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more structured and sophisticated facilities created risk on both sides
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for being too structured. So like, for example, I received
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a term sheet one time from a kind of quasi bank,
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and I remember they had plattal reportings. It had to
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be on Wednesdays, and we would sell all of our
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loans off our book on Tuesdays. And so the barring base,
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which shows you would have no loans tied to it
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every Wednesday, and it balance all the cash, and so
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that lender would have almost no insight into what was
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platteralizing them in between those interim reporting periods. And so
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you know, really my viewshade to A, it's just a